Product Marketing Manager (SaaS)

Product Marketing Manager

The ideal candidate is a T-shaped marketer—deeply skilled in product marketing, with practical experience across multiple marketing disciplines. You will play a pivotal role in building and mentoring a high-performing team, collaborating cross-functionally, and driving ambitious growth objectives.

Key Responsibilities

• Product Positioning & Messaging

- Define and refine global positioning and messaging for Aptagrim’s ATS and HRMS products.

- Develop persona-driven, benefit-focused narratives that resonate with HR professionals, recruiters, and business leaders.

- Conduct market, customer, and competitive research to inform strategy and maintain detailed buyer personas and journeys.

- Build and manage a rich content library: case studies, product comparisons, sales collateral, and website copy.

• Go-to-Market Strategy & Execution

- Lead end-to-end GTM strategies for new product launches, feature rollouts, and regional expansions.

- Partner with Product, Sales, and Marketing teams to develop launch plans and influence pricing strategy.

- Align marketing initiatives with sales and customer success to drive pipeline growth, reduce churn, and increase ARR.

- Own quarterly OKRs and ensure marketing activities and budgets are aligned with revenue targets.

• Cross-Functional Leadership

- Act as the bridge between Product, Marketing, Sales, and Customer Success teams.

- Collaborate with Brand, Demand Gen, and Content teams to ensure consistent messaging and execution across channels.

- Tailor campaigns and enablement resources for EMEA, APAC, US, and UK markets.

• Sales & Customer Enablement

- Equip Sales and Customer Success teams with collateral, competitive insights, pitch decks, and objection handling guides.

- Lead internal training on product positioning, customer use cases, and value-based selling.

- Gather and synthesize customer feedback to refine messaging, features, and go-to-market strategy.

• Content & Thought Leadership

- Partner with the content team to create marketing assets, case studies, whitepapers, videos, and thought leadership.

- Develop product education and onboarding resources to accelerate customer time-to-value.

- Position Aptagrim as a trusted voice in the HRTech ecosystem.

• Performance Analysis & Market Intelligence

- Track and optimize product marketing metrics: adoption, win/loss rates, CAC, and campaign ROI.

- Conduct ongoing market and competitive research to inform GTM and product direction.

- Present actionable insights and performance reports to executive leadership.

Required Skills

- Experience: 5–8 years in B2B SaaS marketing, with a proven track record in product marketing. Experience in HRTech (ATS/HRMS) is a strong plus.

- T-Shaped Marketer: Hands-on expertise in at least 3–4 core marketing areas (e.g., Product Marketing, Content, Demand Gen, SEO/SEM).

- Leadership: Experience managing direct reports or readiness to step into a team leadership role.

- Analytical: Strong proficiency with CRM and marketing analytics platforms; data-driven decision-maker.

- Communication: Exceptional written and verbal communication skills; able to craft compelling narratives for diverse audiences.

- Strategic & Tactical: Able to balance long-term growth vision with short-term execution.

Success Metrics

You will be measured on your impact across key B2B SaaS metrics, including:

- Pipeline & Revenue: MQLs, conversion rates, CAC, new customer acquisition, MRR/ARR, growth rate.

- Customer Value & Retention: CLV, LTV:CAC ratio, NRR, churn rate.

- Product Adoption: Activation, feature adoption, stickiness, NPS.