Product Marketing Manager (SaaS)

Job Description

We are seeking an experienced and versatile Product Marketing Manager to join our team. This is a hands-on, high-impact role for a strategic marketer who can bridge the gap between product innovation and market success. You will architect our product marketing strategy, craft compelling value propositions, and drive demand and adoption for our ATS and HRMS platforms globally. The ideal candidate is a T-shaped marketer—deeply skilled in product marketing, with practical experience across multiple marketing disciplines. You will play a pivotal role in building and mentoring a high-performing team, collaborating cross-functionally, and driving ambitious growth objectives. Key Responsibilities Product Positioning & Messaging - Define and refine global positioning and messaging for Aptagrim’s ATS and HRMS products. - Develop persona-driven, benefit-focused narratives that resonate with HR professionals, recruiters, and business leaders. - Conduct market, customer, and competitive research to inform strategy and maintain detailed buyer personas and journeys. - Build and manage a rich content library: case studies, product comparisons, sales collateral, and website copy. Go-to-Market Strategy & Execution - Lead end-to-end GTM strategies for new product launches, feature rollouts, and regional expansions. - Partner with Product, Sales, and Marketing teams to develop launch plans and influence pricing strategy. - Align marketing initiatives with sales and customer success to drive pipeline growth, reduce churn, and increase ARR. - Own quarterly OKRs and ensure marketing activities and budgets are aligned with revenue targets. Cross-Functional Leadership - Act as the bridge between Product, Marketing, Sales, and Customer Success teams. - Collaborate with Brand, Demand Gen, and Content teams to ensure consistent messaging and execution across channels. - Tailor campaigns and enablement resources for EMEA, APAC, US, and UK markets. Sales & Customer Enablement - Equip Sales and Customer Success teams with collateral, competitive insights, pitch decks, and objection handling guides. - Lead internal training on product positioning, customer use cases, and value-based selling. - Gather and synthesize customer feedback to refine messaging, features, and go-to-market strategy. Content & Thought Leadership - Partner with the content team to create marketing assets, case studies, whitepapers, videos, and thought leadership. - Develop product education and onboarding resources to accelerate customer time-to-value. - Position Aptagrim as a trusted voice in the HRTech ecosystem. Performance Analysis & Market Intelligence - Track and optimize product marketing metrics: adoption, win/loss rates, CAC, and campaign ROI. - Conduct ongoing market and competitive research to inform GTM and product direction. - Present actionable insights and performance reports to executive leadership. Required Skills - Experience: 5–8 years in B2B SaaS marketing, with a proven track record in product marketing. Experience in HRTech (ATS/HRMS) is a strong plus. - T-Shaped Marketer: Hands-on expertise in at least 3–4 core marketing areas (e.g., Product Marketing, Content, Demand Gen, SEO/SEM). - Leadership: Experience managing direct reports or readiness to step into a team leadership role. - Analytical: Strong proficiency with CRM and marketing analytics platforms; data-driven decision-maker. - Communication: Exceptional written and verbal communication skills; able to craft compelling narratives for diverse audiences. - Strategic & Tactical: Able to balance long-term growth vision with short-term execution. Success Metrics You will be measured on your impact across key B2B SaaS metrics, including: - Pipeline & Revenue: MQLs, conversion rates, CAC, new customer acquisition, MRR/ARR, growth rate. - Customer Value & Retention: CLV, LTV:CAC ratio, NRR, churn rate. - Product Adoption: Activation, feature adoption, stickiness, NPS.