Product Marketing Manager (SaaS)

Position Overview

We are looking for an experienced Product Marketing Manager to drive our product messaging, customer research, and go-to-market strategies. This role requires a strategic thinker who can bridge the gap between technical capabilities and customer needs while enabling our sales team for success.

Experience Requirements

• 3-5 years of experience specifically as a Product Marketing Specialist
• Proven track record in B2B product marketing
• Experience in conducting webinars, and creating demo videos and other marketing assets.

Key Responsibilities

Messaging and Website

• Own and optimize all product messaging on the company website
• Document messaging frameworks and learnings for marketing team distribution across verticals
• Collaborate with technical, customer success, and sales teams to develop consistent messaging across all channels
• Ensure seamless alignment between marketing messaging and technical documentation

Customer Research & Insights

• Conduct daily customer conversations to gather insights and feedback
• Segment user base and analyze pain points, objections, and behavioral patterns
• Develop targeted messaging strategies to address specific customer concerns and needs
• Translate customer insights into actionable marketing strategies

Sales Enablement

• Partner with pre-sales team to create comprehensive sales assets and collateral
• Document and maintain pitch decks, sales demonstrations, proof-of-concepts, and objection handling materials
• Conduct weekly dealflow analysis to identify bottlenecks and optimize sales processes
• Develop and maintain competitive battlecards for the sales team
• Own the complete customer case study development process

Competitive Intelligence

• Monitor and analyze competitor activities, marketing strategies, and product offerings
• Conduct regular testing of internal products and competitive solutions
• Maintain pricing strategies and optimize product packaging for both self-serve and enterprise segments

Feature Launch Management

• Collaborate with technical and sales teams to ensure user-focused feature development (naming conventions, UX copywriting, etc.)
• Own end-to-end go-to-market strategy for all feature launches
• Develop pre-launch buzz generation strategies and campaigns
• Align cross-functional teams on success metrics and launch expectations
• Optimize post-launch messaging for maximum user engagement
• Own feature launch KPIs until successful handover to customer marketing team