Product Marketing Manager

1 - 8 years

20 - 25 Lacs

Posted:9 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job_Description":"
Position Overview: The ideal candidate is someone who loves technology and loves talking about technology. You will get to contribute toward building the narrative for key features and workflows that are a part of RideView - the video telematics platform from LightMetrics. In addition to being technical, you should care about telling the story right to customers, partners and users.

You will be working closely with product, sales and partners for building the narrative and creating a positioning taking into account the competitive landscape. Curiosity and creativity are essential requirements. This is a great opportunity for an early-mid career (3-8 years) product marketing manager, a product manager wanting to move into product marketing or even an engineer or technologist with great language and big picture skills wanting to move into product marketing. You should be able to turn great product stories into compelling content in various formats and work with the marketing team to deliver to our and partners\u2019 GTM teams.
Requirements
Essential Functions: To perform this job successfully, an individual must be able to perform each essential function satisfactorily

\u25CF Understand LM products and services with a customer centric mindset
\u25CF Develop clear positioning and messaging around our key products and features - develop a compelling narrative and value proposition for the company\u2019s products and communicate our competitive edge.
\u25CF Deeply understand market needs by segment to build unique and differentiated messaging and positioning, in line with Company\u2019s overarching narratives and voice
\u25CF Conduct customer and persona and ICP research for various initiatives
\u25CF Support competitive intelligence and sales enablement
\u25CF Work with Marketing team to build compelling product-focused content, like videos and explainers
\u25CF Work closely with design on effectively bringing content and collateral to market effectively and to brand standard
\u25CF Support go-to-market strategies in collaboration with Marketing, Product Management, and Sales
\u25CF Work closely with industry experts to ensure effective thought leadership and ongoing relevance in the market.
\u25CF Lead product launches in partnership with cross-functional teams.
\u25CF Perform other duties as assigned in the purview of product marketing


Additional Requirements:

\u25CF Someone who up-levels the team and company, not just fills a gap.
\u25CF High agency in terms of working to bring clarity when there is a lot of ambiguity
\u25CF Excellent writing and storytelling skills
\u25CF Experience working with executive leadership and cross-functional teams
\u25CF Experience working with product and engineering teams
\u25CF Thrives in a fast-paced environment, a high-energy go-getter
\u25CF Strong project management skills
\u25CF Previous experience in Automotive industry or AI/ML is a plus

Why Join LightMetrics?

\u25CF Be part of a cutting-edge technology company transforming the transportation industry.
\u25CF Work in a collaborative, innovative, and global environment.
\u25CF Opportunity to make a significant impact by shaping the success of key accounts in high-growth regions.

Application Process:

If you\u2019re passionate about driving product marketing strategies that deliver measurable impact and thrive in a dynamic, fast-paced environment, we\u2019d love to hear from you! Submit your resume and a cover letter outlining your experience in product and B2B marketing. Applicants only - Recruiting agencies do not contact
Benefits
\u25CF We are growing fast, which means you will have a key role in shaping our future.
\u25CF We are profitable \u2013 which is a really big deal in these times!
\u25CF Energetic and positive atmosphere where talented people are working together with
a single-minded focus on solving customer problems.
\u25CF Opportunity to work on cutting-edge solutions that incorporate the latest
innovations in computer vision, AI, Android, iOS and full stack web development.
\u25CF A company where employees come before customers \u2013 we are growing fast having
grown headcount by 50% in the last one year
\u25CF 2 days\u2019 work from office (Bangalore), office next to a metro station
\u25CF Stock options and great benefits (including health insurance for you and your
dependents).

LightMetrics is committed to a congenial work atmosphere that allows people from diverse
backgrounds to perform to their highest potential. We are an equal opportunity employer
committed to ensuring a workplace with zero tolerance for harassment or discrimination.
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Lightmetrics

Software Development

Bengaluru Karnataka

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