Product Marketing Manager

• A Product Marketing Manager (PMM) develops and implements marketing strategies for a specific product, focusing on its positioning, messaging, and overall success in the market.
• They work at the intersection of product development, marketing, and sales, collaborating with various teams to ensure the product reaches its target audience and achieves its business goals.
• Key Responsibilities:
• Market Research and Analysis: Understanding market trends, competitive landscape, and customer needs through research and analysis.
• Product Positioning and Messaging: Defining the product's unique value proposition and crafting compelling messaging to resonate with the target audience.
• Go-to-Market Strategy: Developing and executing comprehensive marketing plans, including launch strategies, promotional campaigns, and ongoing marketing activities.
• Sales Enablement: Providing sales teams with the necessary tools, training, and information to effectively sell the product.
• Cross-Functional Collaboration: Working closely with product management, engineering, sales, and other marketing teams to ensure alignment and successful product launches.
• Customer Feedback and Continuous Improvement: Gathering customer feedback and using it to inform product development and marketing efforts.
• Competitive Analysis: Monitoring and analyzing competitor activities to identify opportunities and threats.
• Content Creation: Developing marketing materials, such as website copy, blog posts, social media content, and sales collateral.
• Skills: Market Research: Conducting and interpreting market research to understand customer needs and market trends.
• Product Knowledge: Developing a deep understanding of the product, its features, and its value proposition.
• Communication Skills: Effectively communicating product information to various stakeholders, including customers, sales teams, and other marketing teams.
• Analytical Skills: Analyzing data and metrics to measure the success of marketing campaigns and identify areas for improvement.
• Strategic Thinking: Developing and executing comprehensive marketing strategies that align with business goals.
• Project Management: Managing multiple marketing projects and ensuring they are completed on time and within budget.
• Collaboration: Working effectively with cross-functional teams to achieve common goals.
• Tamil candidates only

Job Type: Permanent

Pay: ₹731,199.79 - ₹2,228,377.90 per year

Benefits:

• Food provided

Work Location: In person