Product Marketing Manager

Role & responsibilities:

We are looking for a Product Marketing Manager who can take our product positioning, messaging, and go-to-market execution to the next level.

Content Creation & Strategy:

• Develop high-quality, engaging content for websites, blogs, social media, product brochures, email campaigns, and other marketing materials.
• Translate complex IT products and services into compelling, customer-centric messaging.
• Collaborate with product and sales teams to create case studies, whitepapers, presentations, and thought leadership articles.

Proposition & Campaign Development:

• Craft clear and differentiated value propositions for products and services.
• Design and execute marketing campaigns to generate awareness and leads.
• Align messaging with brand positioning, market needs, and business objectives.

Digital Marketing & Channel Management:

• Manage and update content on the company website, ensuring it is fresh, relevant, and SEO-optimized.
• Oversee content publishing and engagement on social media platforms (LinkedIn, Twitter/X, Facebook, YouTube, etc.).
• Work with designers to create visual assets for digital campaigns.
• Monitor analytics to measure performance and optimize campaigns.

Collaboration & Coordination:

• Coordinate with internal teams (sales, product, delivery) for inputs and approvals.
• Manage vendor/agency relationships for specific marketing activities.