Product Marketing Intern

About the team

The Product Marketing team at smallcase drives product-led growth by shaping user journeys, optimising conversion funnels, and scaling feature adoption across product lines. As a central team, we collaborate closely with product, design, analytics, and user acquisition teams to unlock business outcomes through impactful communication.

About the role

As a Product Marketing Intern at smallcase, you will work closely with the user-facing product team to drive campaign execution, product adoption, and user engagement. This role provides an opportunity to manage impactful campaigns, learn data-driven decision-making, and collaborate with cross-functional teams to enhance user experiences across our product lines.

What you’ll be doing

• Plan and execute both on-product and off-product campaigns to drive user engagement and feature adoption.
• Assist with go-to-market strategies for product launches and feature rollouts.
• Track and report on campaign performance, deriving actionable insights for future initiatives.
• Regularly monitor product and engagement metrics to assess the effectiveness of strategies.
• Craft engaging and impactful copy for marketing campaigns across multiple touchpoints.
• Work with cross-functional teams (Product, Design, Analytics) to execute campaigns effectively.

What we're looking for

• Excellent analytical and problem-solving skills.
• Strong copywriting and storytelling abilities.
• Excellent verbal and written communication skills in English.
• Self-starter with the ability to take initiative independently.
• Strong ownership skills.

Good-to-haves:

• Familiarity with analytics tools like Mixpanel, Google Analytics, or Clevertap.
• Familiarity with product marketing assets like push notifications, email, banners, etc.
• Prior experience working with marketing teams.
• Prior experience at a growth-stage company.

About smallcase

At smallcase, we are changing how India invests. smallcase is a leading provider of investment products & platforms to over 10 million Indians. We're a young, driven team of 250+ headquartered in Bangalore. smallcase was founded in July 2015 by three IIT Kharagpur graduates,Vasanth Kamath, Anugrah Shrivastava and Rohan Gupta.

smallcase has been focused on offering innovative investing experiences & technology. Our platforms are used by over 300 of India's largest financial brands and most respected institutions. We are backed by world-class investors, including top-tier funds, institutions and operators from the capital markets space who believe in our mission of enabling better financial futures for every Indian.

Life at smallcase

We are not just building a business, we are making a long-lasting impact both in the wealth & assets landscape with our unique technology & expanding ecosystem. Over the last 9 years, our team, products, and platforms have grown, and so have our ambitions.

Innovation remains at the heart of what we do. Our other core values are transparency, integrity & long-term thinking. Our key asset has always been our people, and we empower individuals to build and do some of the best work in their lifetimes at smallcase. Flexibility, ownership and constant feedback loops are some of the ways we keep evolving the working environment.