Product Manager - Urology

Boston Scientific

10 - 15 years

30 - 35 Lacs

gurugram

Posted:5 days ago| Platform:

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Skills Required

product launch development planning business development manager project management business analytics budgeting customer engagement forecasting marketing strategy urology

Work Mode

Work from Office

Job Type

Full Time

Job Description

Manage the commercial performance of the business from the point of view of revenue, market share and profitability. With additional inputs for strategic and Tactical planning, Project management, Product Life cycle management, Business Analytics, Budgeting and forecasting experience.

PRIMARY JOB FUNCTIONS

Developing and implementing marketing plans for the country according to overall Urology plan and budget.
Portfolio Strategy & business development planning
Leading Product Launch and Life Cycle Management in collaboration with sales leadership, local and APAC/global cross-functional stakeholders.
Analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc and implement Campaigns to drive Portfolio as per division s goals.
Engaging with internal and external stakeholders to facilitate and further the achievements of business goals.

Core Job Responsibilities

Strategically managing all aspects of internal and external marketing strategy
Conceptualize and Lead execution of marketing plans for Urology as per Business goals and budgets, coordinate with internal functions, customers and external service providers, monitor on ground execution of programs/ conferences/ events/ promotions etc the right set of metrics are in place for tracking success.
Planning and implementing Product launches and Product life cycle management.
Monitoring sales performance and effectiveness of marketing programs against goals set.
Product Life cycle management and working with cross functional teams to drive product approvals, inventory planning and product availability as per portfolio marketing plans.
Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption
Development of key marketing communications for portfolio, works closely with agencies and media to develop right messaging and its delivery, tracking the effectiveness of the communication to drive differentiation.
Establish relationships with KOLs in the field, Drive KOL and customer engagement
Conduct investigative research to assess brand image, market share and growth opportunities.

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