Ambu India is seeking a dynamic and strategic Product Manager to lead the marketing efforts for our urology portfolioUretero and Cystoacross the South Asia region. The role involves end-to-end ownership of product launches, marketing campaign execution, on-ground support, and cross-functional collaboration. The ideal candidate should have strong experience in medical device or healthcare marketing, with a proven ability to execute brand strategies and drive product adoption through market intelligence, training, and customer engagement.
Key Responsibilities
- Product Launch Execution Ureteroscope
- Lead and manage the launch of Ureteroscope across the SA region.
- Collaborate with cross-functional stakeholders (sales, supply chain, regulatory, medical affairs) to ensure seamless execution.
- Ensure timely deployment across all relevant channels.
- Campaign Design & Execution
- Design and implement lifecycle-based marketing campaigns for Ureteroscope.
- Track campaign KPIs, gather market feedback, and optimize for impact.
- Promotional Material Management
- Plan, develop, and manage promotional and educational content.
- Track utilization, ROI, and ensure timely updates and replenishments.
- Launch Plan Progress Tracking
- Maintain dashboards and detailed timelines for the launch plan.
- Monitor progress, flag risks or bottlenecks, and drive corrective actions.
- On-Field Support
- Provide strategic and operational support to the field force.
- Conduct joint field visits to align with field realities and reinforce product messaging.
- Training & Capability Building
- Deliver initial and refresher product training sessions to sales teams.
- Ensure consistent and accurate product knowledge dissemination.
- Market Intelligence
- Perform competitive benchmarking and regular market research.
- Utilize insights to refine brand strategy and market positioning.
- Conference & Event Participation
- Represent the brand at major conferences, CME events, and industry meetings.
- Collaborate with internal and external stakeholders to maximize event impact.
- Gather competitive insights and feedback from key opinion leaders (KOLs).
- Urology Portfolio Development and Cystoscope Market Establishment:
- Craft an integrated marketing plan to position all products as a complete urology solution.
- Identify synergistic promotion opportunities and shared touchpoints
- Build and implement a go-to-market strategy specifically for Cystoscope
- Identify key customer segments and craft targeted messaging and positioning.
- Lead doctor engagement initiatives and KOL development programs.
- Track adoption metrics, prescriber feedback, and market traction.
- Fieldwork & Cross-Team Collaboration:
- Collaborate closely with the sales team to drive product penetration.
- Conduct field visits to gather insights, build relationships with HCPs, and support sales execution.
- Partner with supply chain, regulatory, and training teams to ensure cross-functional alignment.
Qualifications & Skills
- Bachelor's degree in Life Sciences, Pharmacy, or a related field (MBA/PGDM in Marketing preferred from a top tier B School).
- 46 years of experience in product management or marketing within the medical device or pharma industry.
- Prior experience in urology or surgical specialties preferred.
- Strong project management and communication skills.
- Willingness to travel across the South Asia region as needed.
