Job
Description
Job Title: Product Manager – Heart Health Nutraceutical Location: Mumbai Reports To: Founders Experience: 4–7 years in product management, preferably in Nutraceuticals, FMCG, or Pharma Job Summary: We are seeking a dynamic and strategic Product Manager to lead the brand and business performance of a single flagship Nutraceutical product focused on heart health. The candidate will be responsible for the end-to-end management of the product, including market research, positioning, lifecycle management, promotional strategy, and P&L ownership. Key Responsibilities: 1. Product Strategy & Positioning: Develop and execute the annual brand plan and marketing strategy specific to the product along with the founders Position the product based on clinical evidence, consumer insights, and competitive landscape. Identify and develop unique value propositions for healthcare professionals and consumers. 2. Market Research & Insights: Conduct and analyze market research, competitor benchmarking, and customer feedback. Identify trends in the heart health segment and adjust strategy accordingly. 3. Promotion & Communication: Conceptualize and implement marketing campaigns across ATL, BTL, and digital platforms. Develop product content, promotional tools, and educational materials for medical reps and healthcare professionals. Coordinate with medical advisors to ensure scientifically sound communication. 4. Sales Enablement & Field Support: Work closely with the sales team to provide training, motivation, and tools to achieve targets. Monitor sales KPIs and support region-wise tactical plans. 5. Cross-Functional Coordination: Liaise with R&D, supply chain, finance, and digital teams to ensure smooth product operations. Ensure timely product availability and manage inventory as per demand forecast. 6. P&L Management: Own and monitor the product’s financial performance including pricing, margins, and marketing spend. Identify opportunities for cost optimization and revenue growth. Job Type: Full-time Pay: ₹800,000.00 - ₹1,000,000.00 per year Schedule: Day shift Supplemental Pay: Performance bonus Education: Bachelor's (Required) Language: English (Required) Willingness to travel: 50% (Required) Work Location: In person
