Product Manager

Company

Medical Device Manufacturing(IVD Instruments)

Job Requirements

1. Minimum 5 years

   of experience in commercial (sales, application support) or marketing role within the

   IVD industry

   . A background as a field application specialist or R&D scientist moving into a commercial role is ideal.
2. Job location- : Base location Vadodara, Gujarat (Travel 3050% across India for customer visits, conferences & market intelligence.)

Mandatory Requirement

Product Management / NPD

Purpose of this role

The Product Manager is the strategic and commercial owner of a designated IVD product portfolio (e.g., Immunoassay, Clinical Chemistry). This individual is the company's foremost expert on the product, the underlying technology, the market, the competition, and the customer. They are responsible for managing the entire product lifecyclefrom ideation and technical definition to launch, strategic planning, marketing, training, and eventual end-of-life ensuring the product line achieves its financial (revenue, margin) and market (share) goals.

Required Skills

Must have deep technical and clinical expertise in the relevant product segment (e.g., Clinical Chemistry, Molecular). Requires strong financial acumen to manage a product P&L, develop pricing models, and build business cases. Must have proven experience in market research and competitive analysis. Proven experience in product launch, strategic marketing planning, and developing sales training/tools is essential. Must be an outstanding communicator and presenter.

Key Responsibilities

• Full Product Lifecycle Management from ideation and NPI to launch and end-of-life.
• Pricing & Margin Strategy to ensure revenue and profitability targets.
• Sales Enablement developing training modules, tools, and competitive battle cards.
• Building strong relationships with KOLs and gathering deep market & customer insights.
• Acting as the key commercial link across Sales, Marketing, R&D, Regulatory, and SCM.

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