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Encora Inc.
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Product Manager

Product Manager

Encora Inc.

3 years

0 Lacs

bengaluru karnataka india

Posted:22 hours ago| Platform:

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Skills Required

management drive design engineering marketing discovery research analyze data testing vision strategy saas development agile communication analytics content

Work Mode

On-site

Job Type

Full Time

Job Description

Product Manager – Brandwatch SMM:

Team:

Product Management

About the Role

Cision is hiring an experienced

Product Manager

to help define and drive the roadmap for our Social Media Management platform. You'll be responsible for identifying user problems, validating solutions, and collaborating with cross-functional teams to deliver impactful features for thousands of users worldwide.

Responsibilities

Define and prioritize product initiatives based on user needs, business goals, and technical feasibility.
Collaborate closely with design, engineering, marketing, and sales to bring features from idea to launch.
Own the product lifecycle—from discovery and research to launch and post-release analysis.
Gather and analyze user feedback, usage data, and competitive insights to inform decision-making.
Write clear product requirements, user stories, and documentation.
Define acceptance testing criteria. Lead the execution of the acceptance testing .
Contribute to product vision and strategy for key areas of the SMM platform.

Requirements

3+ years of experience as a Product Manager, preferably in SaaS or B2B platforms.
Strong understanding of product development lifecycle and agile methodologies.
Experience working with cross-functional teams to ship high-quality software.
Excellent communication, problem-solving, and stakeholder management skills.
Comfort with data-driven decision-making; experience using analytics tools (e.g., Amplitude, Mixpanel, Google Analytics).
Bonus: Experience in social media tech or content management tools.

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