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ELGI Equipments
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Product Manager

Product Manager

ELGI Equipments

6 - 12 years

9 - 14 Lacs

coimbatore bengaluru

Posted:Just now| Platform:

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Skills Required

product strategy product support product roadmap roadmap distribution roi product training marketing product management product development marketing communication product positioning product portfolio business case pricing communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

Enable sales profitably by improving product value to customers and creating new customer segments

Purpose of the Job

Create a global product roadmap for oil-lubricated air compressors, taking into consideration the end customer and distributor needs, industry trends, and competition insights.

Initiate and drive product development based on product strategy and new opportunities identified.

Provide support to the sales team by launching new products and improving existing products with Compelling Value Propositions (C-VAP) for the end customers to successfully position ELGis products in the market.

Be the global expert for products that are assigned to manage

Operating Network

Key External

- Customers

- Distributors

- Consultants

- OEMs

Key Internal

- Regional product managers across the globe

- Sales/Service

- Global aftermarket

- Engineering, RD Team

- Marketing Communication

- Finance

- Planning and Operations

Opportunity Management15%

Perform market study, application study, and competition benchmarking; utilize all available sources such as competition information, industry trends, and input from sales teams to identify new opportunities. Number of and revenue potential from new opportunities identified Analyze business potential towards revenue targets, technical feasibility, and statutory requirements to determine the value and feasibility of the opportunity and present the business case to the leadership team

Product Initiation & Development30%

Develop a product roadmap to initiate new products and improve existing products to get ahead of the competition, address product range gaps (if any), and ensure sustained competitiveness of the product portfolio. Capture Voice of Customer (VoC), competition benchmarking and work with relevant stakeholders to develop effective product specifications. Number of new products initiated towards achieving new product revenue and margin goals. Completion of roadmap Determine target product positioning and pricing. Prioritize products based on business objectives. Develop business case with business potential, RoI, value proposition, and business revenue targets to obtain approval for product development

Product Launch25%

Facilitate availability of technical documents, product specifications, GA & Electrical Drawings, and O&M manual for the new product launches
On-time delivery of new products Prepare sales documents; catalogs, product flyers, pitch documents (ELGi vs Competition), and online sales tools to enable sales teams to win business. Support the product training team and prepare training content and collateral for newly developed products. Support the marketing communications team with product value proposition and ensure it is effectively communicated and delivered to customers. Work with internal stakeholders to support proper launch on time for a new product

Product Support10%

Support non-standard sales inquiries to provide engineering solutions to regional product managers/sales On-time support for NSD product inquiries

Business Monitoring20%

Monitor sales trends of new products launched and conduct a comparative study with business projected during the product initiation phase to understand the gaps (if any) Understand orders lost to competition on relevant products and analyze reasons to provide suitable solutions. Product lifecycle management Support in continuous improvement of product management systems and processes Actual quantity/revenue vs. potential estimated during the product initiation phase. % of products meeting targeted margins

Education Qualifications

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ELGI Equipments

Manufacturing / Industrial Equipment

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Product Manager