Product Manager

Purpose of the role -

The candidate shall be responsible for creating marketing mix, design and implementation of successful marketing strategies. The incumbent will also develop and execute HCP and Consumer communication strategy to position and differentiate the portfolio amidst market dynamics. The incumbent will also work on the omnichannel marketing strategies for the portfolio whilst liasioning with key stakeholders from various functions.

Accountabilities and Responsibilities:

• Development/ Usage of communication strategy tools
• Explore/ Identify potential market segments new frontiers
• Training of sales force for implementation of promotional strategy, USPs etc
• Collecting observations and brand insights through customer visits
• Review on effectiveness of strategies, tools etc
• Feedback from internal customers ( line managers etc.)
• Interaction with sales colleagues (phone calls, personal interaction, meetings etc)
• Travel to locations to oversee implementation of marketing programs
• Promotion Plans and Communication Strategies

Competencies Skills

• Analytical skills
• Pharma Industry Insights
• Strategic Thinking
• Basic Business Skills
• Communication skills
• Networking

Desired candidate profile:

• Education: Bachelors (any) + MBA in Marketing
• Experience: 4 years in product/brand management within any therapy area willing to come under Women's Health but only from good competitor companies .