Brand Manager- Oncology /Respiratory/ Vaccine

Job Description

We are hiring a Brand Manager (Equivalent to GPM) for a Global Pharmaceutical MNC to drive strategic marketing initiatives and optimize brand performance in the Oncology, Vaccines, General Medicines, and Respiratory divisions. This is a mid-managerial role requiring strong brand management, market insights, and cross-functional collaboration to enhance brand positioning and market share. Key Responsibilities: 1. Brand Strategy & Execution ? Develop and implement product strategies to achieve brand objectives. ? Drive brand marketing plans and quarterly action plans to enhance brand performance. ? Design and execute innovative, data-driven marketing campaigns aligned with global strategies. ? Ensure seamless integration of multichannel marketing with the right marketing mix. 2. Market Growth & Customer Engagement ? Take full responsibility for market share growth and brand/category performance . ? Leverage customer insights to shape effective marketing strategies. ? Analyze business data and market trends to optimize customer engagement. ? Collaborate with internal & external stakeholders, including global teams & third-party partners , to implement localized strategies. 3. Sales & Cross-Functional Collaboration ? Provide tactical marketing support to the sales team , including training, promotional materials, and campaign execution. ? Partner with cross-functional teams to maximize brand value. ? Ensure compliance with marketing best practices and promotional codes . Why You Basic Qualifications: ? MBA in Marketing from a Tier-1 institute. ? 4-10 years of experience in pharmaceutical marketing (Mass Therapy experience preferred). ? Proven expertise in brand strategy, product lifecycle management, and market expansion . Preferred Qualifications: ? Experience in Multichannel Marketing & Digital Campaigns . ? Hands-on experience in pharmaceutical sales (preferred). ? Strong skills in market research, data analytics, and strategic storytelling .