Posted:7 hours ago|
Platform:
Work from Office
Full Time
Responsibilities Starting new Digital initiatives for acquisition of new and existing customers for Credit Card product Use analytics to achieve higher conversion %, and exploring new customer opportunities for generating new business. Drive Digital Acquisition of Credit card products through internal and external media channels – including (but not limited to) SEO, SEM, Campaigns, Biddable platforms, fintech partners and affiliate marketing channels. Set up monitoring trackers and regularly evaluate the efficiency of day-today running of each campaign Work with Internal campaigns team and Marketing to scale traffic and conversions Work with Media Agency to scale Digital Campaigns on SEO and Paid Media Scale up / Set up business from existing/new Partners/Affiliates/Aggregators with deep integration with help from IT & BSG Weekly review and daily monitoring of Vendor teams to ensure successful campaign execution Work with various internal and external stakeholders (Marketing, Campaign, Vendors, Call centers) to improve traffic to lead and lead to appointment fix ratios Carry out changes in the journey, ad copy, campaign copy, creatives etc with focus on A/B testing and test to evolve digital into a low cost and high throughput channel Make use of Analytics tools to understand full funnel from traffic to disbursement and arrest drop-offs at every stage. Responsibility for creation, managing and consumption at Data Dashboards for tracking the performance of Sales team, and digital campaign Desired Candidate Profile: MBA from Tier-I/II colleges 4-6 years of relevant digital, BFSI experience in the Digital Media agency Broad understanding of technology pertaining to Digital Sales and Marketing Data driven approach and Analytical bent of mind Certifications on Digital media will be plus
Kotak Life Insurance
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