Product Manager - AdTech

Role Purpose

Role Details – Key Responsibilities And Accountabilities

Planning and Development

• Conduct market research and analyze industry trends, customer behavior, and competitive landscape to identify opportunities for innovation and growth in retail media.
• Work closely with internal teams including engineering, UX, data science, AdOps and Ad sales to ensure alignment and successful delivery of retail media products.
• Focus on optimizing the customer experience by integrating retail media seamlessly into the omnichannel shopping journey, ensuring relevance and non-disruptive ad placements.
• Monitor product performance using key metrics (e.g., ROI, customer engagement, ad performance) and implement data-driven strategies to optimize product offerings.
• Ensure all retail media products adhere to relevant data privacy regulations and internal compliance standards.
  

Human Capital Responsibilities

• Assist with the implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management.
• Provide mentorship for the purpose of developing a continuous talent pipeline for key roles.
• Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements.
• Develop and implement on the job-training for the team.
• Provide inputs for the development of annual manpower plan.
• Ensure the implementation of MAF Retail’s corporate policies and relevant procedures.
  

Disclaimer: This role description reflects the general details considered necessary to describe the principal responsibilities of the role identified and shall not be construed as an exhaustive description of all the work requirements inherent to success in the role.

Dentition of Success

• Understanding of requirement to deliver customized and user-friendly product and features.
• Delivery of products as per the required standards and timelines
• Increasing advertisers’ engagement with the products delivered
  

Other Context (if Applicable)

• N/A
  

Functional/Technical Competencies

• To Be Added
  

Qualification, Experience & Skills

Minimum Qualifications/education

• Bachelor’s degree in computer science, Business Administration or Engineering; or a science degree
• Master’s Degree in related field is preferred
  

Minimum Experience

• 3+ years of experience in product management, preferably in retail media, e-commerce, or digital advertising.
• Strong understanding of the retail ecosystem, including online and offline channels, and experience in utilizing data for strategic decision-making.
• Proficiency in Agile methodologies and experience with product lifecycle management tools such as Jira or Asana.
• Excellent communication and leadership skills, with the ability to drive projects forward and manage cross-functional teams.
  

Signature Of Role Holder

Approved By

Head Of Division/Department/Sec

Head of Human Capital: