PR Specialist

Responsibilities:

• Media Relations:
• Develop and execute comprehensive PR strategies to increase Trackier's media coverage in key target markets outside India
• Build and maintain strong relationships with journalists, bloggers, industry analysts, and influencers in relevant international media outlets (e.g., tech publications, business magazines, industry-specific blogs)
• Proactively pitch stories and secure media placements in top-tier publications
• Respond to media inquiries and manage media relations activities
• Monitor media coverage and analyze PR results to measure effectiveness and identify areas for improvement
• Founder Profiling:
• Develop and implement PR strategies to enhance the visibility and thought leadership of Trackier's founders in international markets
• Secure speaking opportunities for founders at industry events, conferences, and webinars
• Arrange interviews and feature stories with relevant media outlets
• Position founders as thought leaders in the performance marketing and SaaS space
• International Market Expertise:
• Develop a deep understanding of the media landscape and cultural nuances in key target markets outside India
• Adapt PR strategies and messaging to resonate with different audiences
• Stay up-to-date on industry trends and best practices in international PR
• Reporting and Analysis:
• Track and analyze PR results, reporting on key metrics and achievements regularly
• Use data-driven insights to optimize PR strategies and maximize ROI
• Budget Management:
• Manage PR budgets effectively and ensure efficient use of resources
  

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field
• 2-3 years of experience in PR, preferably in the B2B SaaS industry.
• Proven track record of securing media placements in top-tier publications, ideally including international outlets
• Strong understanding of the media landscape and PR best practices
• Excellent written and verbal communication skills in English. Proficiency in other languages is a plus
• Experience in developing and executing PR strategies for international markets
• Strong media relations skills and a well-established network of media contacts
• Excellent organizational and project management skills
• Experience with media monitoring and analysis tools
  

Bonus Points:

• Experience working with international PR agencies
• Established relationships with key influencers in the tech and business space
• Knowledge of SEO and social media marketing
• Candidates resident in Mumbai and Bangalore, will be preferred.
  

Location

Benefits

• Medical Insurance
• Best in industry salary structure
• Sponsored trips
• Lucrative reimbursement policy