Role Overview We’re looking for a PR Specialist who can transform stories into headlines and brand moments into cultural conversations. You’ll be responsible for building strong media relationships, securing impactful press coverage, and shaping the public image of both Sorta Famous and our clients. Key Responsibilities - Build, maintain, and leverage relationships with journalists, editors, influencers, and industry stakeholders. - Identify PR opportunities and secure placements in top-tier print, digital, and broadcast outlets. - Craft compelling brand stories, press releases, media kits, and pitches tailored to target publications. - Plan and execute PR campaigns aligned with brand strategy and business goals. - Support event publicity, ensuring strong media presence. - Monitor media coverage, track sentiment, and provide timely reports with actionable insights. - Work with the social media team to amplify earned media and integrate PR wins into digital strategy. - Stay updated on industry news, cultural moments, and competitor activities. Requirements - Bachelor’s degree in Communications, Marketing, Journalism, or related field. - 2–4 years of PR experience, preferably in luxury, lifestyle, or creative industries. - Strong network of media contacts (India and global). - Exceptional written and verbal communication skills. - Proven ability to secure high-value press placements. - Proactive, self-motivated, and detail-oriented. - Ability to manage multiple projects in a fast-paced environment. What We Offer - Work with high-profile clients and premium brands. - Creative freedom and experimentation. - Growth-oriented environment.
Join us in Mumbai! Drive brand growth, run digital campaigns (Google, Meta, YouTube, SEO), generate leads & close deals. If youre creative, persuasive & love results, this is your playground. 1–3 yrs exp or fresher with hustle welcome!
About the Role: We’re looking for a creative powerhouse who can turn ideas into visuals that sell, speak, and stick! 🎨✨ From designing social media campaigns to ad creatives that convert — your art will be the heartbeat of our brand. If you can think like a marketer but design like an artist, this role is for you. ⸻ What You’ll Do: • Design engaging creatives for social media, Google Ads, Meta Ads, YouTube thumbnails, and campaigns. • Work closely with the marketing team to bring campaign ideas to life. • Maintain brand consistency across all designs and platforms. • Create visuals that boost engagement, clicks, and conversions. • Develop ad concepts, reels graphics, posters, and digital banners that drive ROI. • Present work with rationale — show how your designs perform through campaign reports and results. ⸻ What You Bring: • 1–3 years of experience in graphic design, digital marketing, or creative media. • Proficiency in Photoshop, Illustrator, Canva, or Figma. • A strong design sense for layouts, colors, and storytelling through visuals. • Understanding of social media trends, ad design strategy, and visual branding. • A killer portfolio that shows creativity + commercial sense. ⸻ Perks: • Creative freedom & space to experiment 💡 • Work with a fun, fast-paced marketing team • Performance-based rewards 💰 • Endless coffee, memes & brainstorm sessions ☕🔥
Role Summary The Media Assistant will support the senior PR/account lead (your Senior Account Manager/PR specialist) in all media-/PR-activities, and also play a significant support role in business development efforts. This is a hybrid role: media execution + BD support in a lean team environment. Key Responsibilities Media & PR Support Assist in the development and execution of media/PR campaigns: work with the senior PR lead to coordinate media outreach, influencer relations, press releases, and content placements. Maintain and update media asset libraries: images, videos, logos, press kits, case studies, pitch decks, media contacts. Monitor media coverage and track metrics: collect and analyse media hits, social mentions, influencer engagements, competitor coverage; prepare summaries and reports for the senior PR lead and clients. Coordinate with media vendors/outlets: schedule interviews, arrange studio/time slots, liaise with journalists/influencers, coordinate logistics for media events. Support content creation: assist in writing and proofreading press releases, media pitches, talking points; assist in creation of social media posts, blog content, video clips or influencer materials. Manage media database and contact lists: keep up-to-date lists of journalists, bloggers, influencers, media outlets; ensure segmentation by client, region, vertical. Maintain campaign calendars and timelines: track deliverables, briefings, deadlines, approvals, publishing dates; alert senior PR lead and account team to upcoming deadlines, bottlenecks or risks. Support budget, billing and tracking: assist in tracking media/PR budgets, vendor invoices, cost-allocations and ensure documentation and approvals. Facilitate internal team collaboration: ensure creative/design/social teams have timely briefs, assets and feedback loops for PR and media work; organise meetings, take minutes, follow up actions. Business Development (BDM) Support Assist the Senior Account Manager/PR lead in new-business and growth efforts: prepare pitch materials, proposals, research, and supporting assets. Conduct prospect research: compile target lists of potential clients, gather market/industry insights, competitive landscapes, recent news/trends relevant to the pitch. Support the creation of pitch decks and presentation materials: collate case studies, media/PR results, client testimonials, sample work, agency capabilities; design visuals, clean layouts, ensure brand consistency. Help with lead tracking and pipeline management: update CRM/pipeline tools, log interactions, schedule follow-up reminders, assist with arranging discovery calls or meetings. Assist with follow-up of proposals: prepare thank-you emails, coordinate responses to queries, schedule internal debriefs after pitch meetings, gather feedback. Support upsell/cross-sell efforts within existing accounts: prepare supporting information (for example, additional media/PR packages, influencer campaign ideas) to present to clients or internal team. Provide administrative support around BD activities: calendar scheduling, travel/meeting logistics, preparing meeting briefs/notes, drafting NDAs/intro emails. Team & Operational Collaboration Act as the bridge between media/PR execution and account/BD teams: ensure information flows smoothly, campaign/BD deliverables are aligned and tracked. Work with creative, social, content, operations, finance teams to ensure media/PR activities align with agency workflow and standards. Proactively identify process improvement opportunities: for example, media asset tracking, pipeline updates, pitch deck templates, reporting formats. Take on ad-hoc tasks as needed in a lean-team environment: e.g., event support, social content support, influencer coordination, routine client/admin support. Reporting & Measurement Prepare weekly/monthly media/PR status reports for assigned accounts: coverage summary, key metrics, analysis, next steps. Prepare supporting data for BD efforts: summary of past campaign outcomes, case study snippets, industry benchmarks, competitive media intelligence. Ensure the CRM/pipeline/spreadsheet tracking for leads and proposals is accurate and current: status updates, conversion rate tracking, upcoming actions. Assist in preparing performance dashboards for internal review: e.g., number of pitches made, proposals sent, meetings scheduled, conversion to clients, media placements achieved. Skills & Competencies Strong organisational skills: able to balance media/PR execution tasks with BD support tasks, manage multiple deadlines and workflows. Good written and verbal communication: drafting pitches, media outreach, reports, proposal support. Basic media/PR knowledge: understanding of media outreach, influencer coordination, social media content, media metrics and tracking. Research and analytical mindset: able to gather data, monitor metrics, assemble insights for media coverage and BD prospects. Proficiency in tools: MS Office (Excel, PowerPoint, Word), Google Drive/Sheets, CRM or pipeline tracking tools, social media platforms; design tools (Canva, basic Adobe) is a plus. Team collaboration: able to work with senior PR lead, account/creative teams, operations, across functions. Flexibility and initiative: in a small-team environment, the role will require wearing multiple hats and stepping in when needed. Commercial awareness: understanding the linkage between media/PR campaigns and business outcomes, supporting BD growth efforts. Attention to detail: in tracking media assets, contact lists, budgets, proposals. Typical KPIs Number of media/PR placements or influencer features secured (for supported accounts) Quality of media coverage (reach, relevance, outlet tier, share of voice) Accuracy and timeliness of media/PR reports and asset deliverables Number of lead-prospect conversations scheduled via BD support Number of pitch materials/proposals prepared and submitted Pipeline health metrics: number of qualified leads added, follow-ups completed, proposals progressed Internal operational metrics: asset library up-to-date, media contact database accuracy, campaign timeline adherence Contribution to upsell/cross-sell opportunities (support delivered) Role Context & Reporting Reports to: Senior Account Manager / PR Specialist Works closely with: Creative team (designers, content writers), Social media team, Operations/Finance, Sales/BD function. This is a support role in a small-team agency: while not the lead on strategy, the Media Assistant will play a vital role in ensuring smooth execution of media/PR work and enabling BD growth and account acquisition efforts. Location context: Given your business in Mumbai (and Indian market), tasks may include Indian media/outlet coordination, local influencer databases, time-sensitive client servicing, travel or meeting support as needed.
Role Summary The Media Assistant will support the senior PR/account lead (your Senior Account Manager/PR specialist) in all media-/PR-activities, and also play a significant support role in business development efforts. This is a hybrid role: media execution + BD support in a lean team environment. Key Responsibilities Media & PR Support Assist in the development and execution of media/PR campaigns: work with the senior PR lead to coordinate media outreach, influencer relations, press releases, and content placements. Maintain and update media asset libraries: images, videos, logos, press kits, case studies, pitch decks, media contacts. Monitor media coverage and track metrics: collect and analyse media hits, social mentions, influencer engagements, competitor coverage; prepare summaries and reports for the senior PR lead and clients. Coordinate with media vendors/outlets: schedule interviews, arrange studio/time slots, liaise with journalists/influencers, coordinate logistics for media events. Support content creation: assist in writing and proofreading press releases, media pitches, talking points; assist in creation of social media posts, blog content, video clips or influencer materials. Manage media database and contact lists: keep up-to-date lists of journalists, bloggers, influencers, media outlets; ensure segmentation by client, region, vertical. Maintain campaign calendars and timelines: track deliverables, briefings, deadlines, approvals, publishing dates; alert senior PR lead and account team to upcoming deadlines, bottlenecks or risks. Support budget, billing and tracking: assist in tracking media/PR budgets, vendor invoices, cost-allocations and ensure documentation and approvals. Facilitate internal team collaboration: ensure creative/design/social teams have timely briefs, assets and feedback loops for PR and media work; organise meetings, take minutes, follow up actions. Business Development (BDM) Support Assist the Senior Account Manager/PR lead in new-business and growth efforts: prepare pitch materials, proposals, research, and supporting assets. Conduct prospect research: compile target lists of potential clients, gather market/industry insights, competitive landscapes, recent news/trends relevant to the pitch. Support the creation of pitch decks and presentation materials: collate case studies, media/PR results, client testimonials, sample work, agency capabilities; design visuals, clean layouts, ensure brand consistency. Help with lead tracking and pipeline management: update CRM/pipeline tools, log interactions, schedule follow-up reminders, assist with arranging discovery calls or meetings. Assist with follow-up of proposals: prepare thank-you emails, coordinate responses to queries, schedule internal debriefs after pitch meetings, gather feedback. Support upsell/cross-sell efforts within existing accounts: prepare supporting information (for example, additional media/PR packages, influencer campaign ideas) to present to clients or internal team. Provide administrative support around BD activities: calendar scheduling, travel/meeting logistics, preparing meeting briefs/notes, drafting NDAs/intro emails. Team & Operational Collaboration Act as the bridge between media/PR execution and account/BD teams: ensure information flows smoothly, campaign/BD deliverables are aligned and tracked. Work with creative, social, content, operations, finance teams to ensure media/PR activities align with agency workflow and standards. Proactively identify process improvement opportunities: for example, media asset tracking, pipeline updates, pitch deck templates, reporting formats. Take on ad-hoc tasks as needed in a lean-team environment: e.g., event support, social content support, influencer coordination, routine client/admin support. Reporting & Measurement Prepare weekly/monthly media/PR status reports for assigned accounts: coverage summary, key metrics, analysis, next steps. Prepare supporting data for BD efforts: summary of past campaign outcomes, case study snippets, industry benchmarks, competitive media intelligence. Ensure the CRM/pipeline/spreadsheet tracking for leads and proposals is accurate and current: status updates, conversion rate tracking, upcoming actions. Assist in preparing performance dashboards for internal review: e.g., number of pitches made, proposals sent, meetings scheduled, conversion to clients, media placements achieved. Skills & Competencies Strong organisational skills: able to balance media/PR execution tasks with BD support tasks, manage multiple deadlines and workflows. Good written and verbal communication: drafting pitches, media outreach, reports, proposal support. Basic media/PR knowledge: understanding of media outreach, influencer coordination, social media content, media metrics and tracking. Research and analytical mindset: able to gather data, monitor metrics, assemble insights for media coverage and BD prospects. Proficiency in tools: MS Office (Excel, PowerPoint, Word), Google Drive/Sheets, CRM or pipeline tracking tools, social media platforms; design tools (Canva, basic Adobe) is a plus. Team collaboration: able to work with senior PR lead, account/creative teams, operations, across functions. Flexibility and initiative: in a small-team environment, the role will require wearing multiple hats and stepping in when needed. Commercial awareness: understanding the linkage between media/PR campaigns and business outcomes, supporting BD growth efforts. Attention to detail: in tracking media assets, contact lists, budgets, proposals. Typical KPIs Number of media/PR placements or influencer features secured (for supported accounts) Quality of media coverage (reach, relevance, outlet tier, share of voice) Accuracy and timeliness of media/PR reports and asset deliverables Number of lead-prospect conversations scheduled via BD support Number of pitch materials/proposals prepared and submitted Pipeline health metrics: number of qualified leads added, follow-ups completed, proposals progressed Internal operational metrics: asset library up-to-date, media contact database accuracy, campaign timeline adherence Contribution to upsell/cross-sell opportunities (support delivered)
Role Overview We’re looking for a PR Specialist who can transform stories into headlines and brand moments into cultural conversations. You’ll be responsible for building strong media relationships, securing impactful press coverage, and shaping the public image of both Sorta Famous and our clients. Key Responsibilities - Build, maintain, and leverage relationships with journalists, editors, influencers, and industry stakeholders. - Identify PR opportunities and secure placements in top-tier print, digital, and broadcast outlets. - Craft compelling brand stories, press releases, media kits, and pitches tailored to target publications. - Plan and execute PR campaigns aligned with brand strategy and business goals. - Support event publicity, ensuring strong media presence. - Monitor media coverage, track sentiment, and provide timely reports with actionable insights. - Work with the social media team to amplify earned media and integrate PR wins into digital strategy. - Stay updated on industry news, cultural moments, and competitor activities. Requirements - Bachelor’s degree in Communications, Marketing, Journalism, or related field. - 2–4 years of PR experience, preferably in luxury, lifestyle, or creative industries. - Strong network of media contacts (India and global). - Exceptional written and verbal communication skills. - Proven ability to secure high-value press placements. - Proactive, self-motivated, and detail-oriented. - Ability to manage multiple projects in a fast-paced environment. What We Offer - Work with high-profile clients and premium brands. - Creative freedom and experimentation. - Growth-oriented environment.
Location: Mumbai (Hybrid) Type: Full-time Experience: 13 years in HR, People Ops or Talent roles Reporting to: Founder What You'll Do Hiring & Talent Management Own end-to-end recruitment: sourcing, screening, coordinating interviews and closing roles Build a strong pipeline of PR, content, creative and operations talent Create hiring scorecards, JD frameworks and interview processes Coordinate onboarding and ensure a smooth experience for new joiners People Operations Maintain employee records, contracts, attendance, reviews and performance trackers Set up HR processes, policies and systems that suit a growing agency Manage leaves, payroll coordination, documentation and compliance Implement performance review cycles and feedback systems Culture & Team Experience Build a positive and healthy workplace culture Plan team activities, small celebrations and engagement initiatives Ensure smooth internal communication and help resolve team concerns Protect company values and maintain professionalism across the team Administrative Support Support with vendor coordination, basic office operations and documentation Assist the founder with day-to-day HR-related tasks as needed What We're Looking For Someone organised, reliable and proactive Strong communication skills clear, calm and professional Ability to handle confidential information with discretion A people-focused mindset with problem-solving skills Someone who thrives in a growing, fast-paced environment Basic understanding of HR laws, payroll coordination and HR tools Why Join Sorta Famous You get to build the HR function from scratch Work closely with the founder and leadership team Fast growth, high responsibility and a creative environment A young, ambitious team shaping a modern PR studio