PR & Brand Marketing Manager

Roles and Responsibilities

• Brand marketing
• Handling Offline and Online marketing activities
• Planning and executing marketing campaigns aimed at lead generation and brand building
• Creating and implementing strategies to promote the products
• Working with the sales team to develop pricing strategies
• Monitoring and analyzing the effectiveness of marketing initiatives and campaigns.
• Preparing and presenting reports on marketing activities to senior management
• Managing the production of promotional materials and marketing collateral
• Organizing and attending events such as conferences, seminars, and exhibitions
• Collaborating with external agencies and vendors as needed
• Keeping up to date with industry trends, competitors, and marketing tools
• Develop new business opportunities through relationship-building with potential clients
• Identify target markets and segments to focus on for sales growth.
• Collaborate with internal teams (Marketing, Operations) to develop strategies for acquiring new customers.
• Conduct market research to stay up-to-date on industry trends and competitor activity.
• Planning and executing PR plans & ground promotional activities
• Improve the quality of the company s voice via different online and offline channels
• Serve as a first contact person for all media & customer queries
• Write press releases, media announcements, speeches and other PR copy
• Prepare presentations for media briefings and other meetings
• Provide effective crisis management solutions in times of need
• Build and maintain targeted media lists and nurture relationships with key reporters (online and offline)
• Monitor and analyse the effectiveness of Social Media and PR campaigns and communicate insights to management

Desired Candidate Profile

• 0-5 years of experience in Marketing & Public/Client Relations or related field
• Strong understanding of B2C/D2C marketing principles and practices.
• Should be well versed with social media as a consumer and promoter both
• Excellent communication, presentation, and negotiation skills.
• Ability to work independently as well as part of a team environment.
• Presentable and Well Spoken