MARKETING HEAD

Company Name

Job Title

Grade

Designation

Location

Reports to

Span Of Control

Job Purpose

The incumbent is expected to be responsible in leading the marketing team and suggesting them the best marketing techniques.

Key Job Responsibilities

The incumbent will bear end to end responsibility of the Brand in this role and be the custodian of all the aspects of the Corporate / Mother Brand and for all the MPG Financial Services companies, their business and their brands in the

Lead for Mapping Customer Journey and then, Conceptualize, Develop & Plan Marketing & PR Strategy accordingly

Generator & Custodian of Knowledge & learning about current, potential & future Customers

The incumbent will be responsible for developing Marketing Campaigns for the sub group

Give strategic direction to the brand in areas such as market share, product innovation, new product development, market research, consumer behaviour and new trends in financial products & aligned areas.

Lead for Above-the-line (ATL) - (TV, Print, Outdoor) Agency briefings & creative development film (briefing, development, production, testing) ; Below-the-line (BTL) execution - Promotions/ activities/POS development . The latter (BTL) being CRITICAL

Lead for Digital Marketing Planning for sub-Group and individual businesses

Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required.

Conceptualizing & implementing Trade Promotions & Consumer Promotions as well as launching activities as a part of brand building & market development.

Knowledge, Skills & Attributes

• Collaboration
• Team Management
• Leadership skills
• Excellent written and oral skills
• Effective Time Management
• Strong interpersonal and communication skills
• Solutions oriented

Culture at Muthoot Pappachan Group

We do everything to gain and maintain the Trust of all the stakeholders and don t do anything to lose their Trust . Trust is the overarching Core Value , one which, our other values have been built.

Our Core Values

Integrity

• Asking oneself before saying, doing or deciding on anything, whether it s passing the test of integrity. No unethical shortcuts, to save time, money and energy. Strict adherence to regulatory and other statutory bodies guidelines. Transparency in all business deals. Offer solutions to customers on the basis of their needs only. Encourage people to highlight any practices that go against this core value

Collaboration

• Genuinely believe & treat the organization as your family. Encourage people to build healthy professional relationship with members of other departments and functions. Welcome feedback from other departments. Encourage people from other departments to join for brainstorming sessions. Look at the big picture (organization goals) rather than limiting the vision to the individual / department goal. Help others to achieve their goals / tasks

Excellence

• Maddeningly pursue excellence. Look for best outcomes before finalizing the approach. Maintain a constructive and critical mindset to gauge & ensure quality. Open for constructive feedback from others to refine the final output. Benchmark against the best only, should not be basis convenience. We should look for continuous improvement. Recognize and appreciate, if we observe any superior performance. Don t get settled for less at any cost display the go getter attitude. Encourage people to stretch in order to achieve excellence

Building on the bedrock of Core Values, below are the other key constituents of the Culture Code

• Honesty
• Humility
• Empathy
• Empowerment
• Agility
• Ownership
• Fresh Thinking & Continuous Renewal
• Inclusion
• Work-Life Balance

Role Requirements

Educational Qualification Post graduation in Marketing

Experience Min 12 years of experience (Out of which min 6-8 years of ATL experience)