PPC Specialist

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads, Bing, Meta, LinkedIn, and other platforms.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor daily performance metrics and optimize campaigns for ROI, CPC, and CPA.
• Write engaging ad copy and collaborate with the design team on creatives.
• Implement A/B testing strategies for ads and landing pages.
• Track, analyze, and report on campaign performance using tools like Google Analytics and platform dashboards.
• Stay updated on industry trends, algorithm updates, and new ad formats.
• Manage budgets and ensure efficient spending across campaigns.

Requirements:

• Proven experience (1– years) in PPC management and digital marketing.
• Strong knowledge of Google Ads, Bing Ads, Meta Ads Manager, and other PPC platforms.
• Hands-on experience with keyword tools (Google Keyword Planner, SEMrush, Ahrefs, etc.).
• Familiarity with analytics and tracking tools (Google Analytics, Tag Manager, Conversion Tracking).
• Excellent analytical, reporting, and problem-solving skills.
• Strong copywriting skills and an eye for compelling ad creatives.
• Ability to manage multiple campaigns and meet deadlines.

Nice-to-Haves:

• Experience with remarketing/retargeting campaigns.
• Knowledge of SEO and its synergy with PPC.
• Google Ads/Meta Ads certifications.

What We Offer:

• Competitive salary and performance bonuses.
• Opportunity to work on exciting campaigns with global clients.
• Growth-oriented environment with learning and development support.
• Flexible working hours and supportive team culture.

Job Type: Full-time

Benefits:

• Flexible schedule
• Food provided
• Health insurance
• Leave encashment
• Paid sick time
• Provident Fund