PPC Specialist

Company Description

Entropy is a Next Gen Phygital Marketing solutions provider offering comprehensive marketing services to help brands connect with the new age digital native audience. Our tailored services cater to both established businesses and emerging startups. We pride ourselves on delivering value at every step and tackling challenging briefs with confidence. Our specialist teams and experienced supervisors ensure the best delivery across various services, including design and development, management and eMarketing, content and concept marketing, and performance marketing.

Role Description

This is a full-time on-site role for a PPC Specialist located in Mumbai. The PPC Specialist will be responsible for creating, managing, and optimizing pay-per-click campaigns across various platforms. Day-to-day tasks include keyword research, ad creation, bid management, performance analysis, and reporting. The role also involves collaborating with the marketing team to develop strategies and improve campaign performance.

Qualifications

• Experience in Social Media Marketing and Online Marketing
• Proficiency in Digital Marketing and Web Analytics
• Strong communication skills
• Ability to analyze and interpret campaign performance data
• Familiarity with PPC campaign management tools and platforms
• Bachelor's degree in Marketing, Advertising, or related field
• Experience in a similar role is preferred
• Ability to work collaboratively in a team environment