PPC & Performance Marketing Lead

Company Description

LNSEL is a trusted leader in the field of digital transformation with over 36 years of experience. We specialize in delivering impactful digital marketing strategies, and robust web and mobile development services. Our dedicated team has successfully completed over 10,000 projects for clients across 14 countries. We pride ourselves on understanding our clients' unique needs and providing customized solutions that drive growth and enhance operational efficiency.

Mission

ROAS of 4+

The role ensures 100% client satisfaction through proactive campaign strategy, transparent communication, and consistent achievement of performance goals.

Outcomes (Key Results Expected)

1. Campaign Performance

• Manage

  15+ active campaigns

  across domestic and international clients.
• Achieve

  ROAS > 4

  for e-commerce campaigns.
• Deliver

  qualified leads

  for service-based clients, meeting or exceeding client KPIs.
• Maintain

  CPC, CTR, Conversion Rate, and CAC

  within industry benchmarks.

1. Client Success & Retention

• Achieve

  90%+ client retention rate

  through results-driven campaign execution.
• Conduct

  monthly performance reviews

  with clients, ensuring transparency and satisfaction.
• Translate client objectives (leads vs. sales) into

  clear campaign strategies

  .

2. Optimization & Strategy

• Implement

  advanced bidding strategies, remarketing, audience segmentation

  , and funnel optimization.
• Optimize

  landing pages

  in collaboration with internal teams to maximize conversions.
• Maintain campaign budgets within

  ±5% variance

  .

3. Team Contribution & Reporting

• Guide and mentor junior PPC executives.
• Ensure timely and accurate

  weekly/monthly reports

  for all clients.
• Proactively share new PPC trends, tools, and strategies to keep campaigns ahead of competition.

Competencies (Skills & Traits Required)

1. Technical Expertise

• Deep knowledge of

  Google Ads, Meta Ads, GA4, Tag Manager, Data Studio, and Analytics

  .
• Strong experience in

  lead-gen and e-commerce campaigns

  .
• Proven track record of achieving

  ROAS > 4

  .

1. Client Management

• Experience working with both

  domestic & international clients

  .
• Ability to translate client business goals into campaign strategies.
• Strong communication & presentation skills.

2.Analytical & Strategic Thinking

• Data-driven approach to campaign optimization.
• Ability to troubleshoot underperforming campaigns and apply corrective measures.
• Strong budget management and forecasting skills.

3.Personal Traits

• Results-oriented with a strong sense of accountability.
• Proactive problem solver and decision maker.
• Collaborative and able to work across departments (SEO, Design, Development).

Key Metrics for Performance Evaluation (KPI Framework)

• ROAS ≥ 4

  on e-commerce campaigns.

• Lead volume & quality

  achieved as per client-defined targets.

• 90%+ client retention rate

  .

• Campaign profitability

  (CPC, CAC, CTR within agreed benchmarks).

• Timely reporting

  (weekly & monthly) with <5% error rate.

• Innovation index

  : number of new strategies/tools tested per quarter.