Posted:1 day ago|
Platform:
On-site
Full Time
We’re looking for a results-driven PPC Executive to manage and optimize our pay-per-click advertising campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and more. You will be responsible for executing high-performing campaigns that drive leads, conversions, and revenue for the business. Responsibilities Develop, implement, and manage PPC campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms Perform ongoing keyword research, competitor analysis, and audience segmentation Write compelling ad copy, test headlines, and optimize landing pages in collaboration with the design and content teams Monitor daily performance metrics, identify growth opportunities, and ensure campaigns meet KPIs (CPL, ROAS, CTR, etc.) Run A/B testing on ad creatives, targeting strategies, and bidding models Track and report on performance using tools like Google Analytics, Google Tag Manager, and platform dashboards Optimize campaigns for quality score, ad rank, and conversion rate Stay updated with platform trends, ad policies, and new features Qualifications 1–3 years of hands-on experience managing PPC campaigns (Google Ads and/or Meta Ads mandatory) Strong understanding of conversion tracking, pixel setup, and audience targeting Experience using Google Ads, Meta Business Manager, Google Analytics, and Google Tag Manager Knowledge of keyword research tools (e.g., SEMrush, Ahrefs, Ubersuggest) Analytical mindset with proficiency in Excel/Sheets and reporting dashboards Certification in Google Ads or Meta Blueprint is a plus Bachelor's degree in Marketing, Business, or a related field preferred
Srijan Institute & Training Center
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