PPC Executive

Srijan Institute & Training Center

3 years

0 Lacs

Noida Uttar Pradesh India

Posted:2 months ago| Platform:

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Skills Required

ads drive research analysis test collaboration design content metrics testing targeting strategies report analytics score tracking excel reporting certification marketing

Work Mode

On-site

Job Type

Full Time

Job Description

PPC Executive

Responsibilities

Develop, implement, and manage PPC campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms
Perform ongoing keyword research, competitor analysis, and audience segmentation
Write compelling ad copy, test headlines, and optimize landing pages in collaboration with the design and content teams
Monitor daily performance metrics, identify growth opportunities, and ensure campaigns meet KPIs (CPL, ROAS, CTR, etc.)
Run A/B testing on ad creatives, targeting strategies, and bidding models
Track and report on performance using tools like Google Analytics, Google Tag Manager, and platform dashboards
Optimize campaigns for quality score, ad rank, and conversion rate
Stay updated with platform trends, ad policies, and new features

Qualifications

1–3 years of hands-on experience managing PPC campaigns (Google Ads and/or Meta Ads mandatory)
Strong understanding of conversion tracking, pixel setup, and audience targeting
Experience using Google Ads, Meta Business Manager, Google Analytics, and Google Tag Manager
Knowledge of keyword research tools (e.g., SEMrush, Ahrefs, Ubersuggest)
Analytical mindset with proficiency in Excel/Sheets and reporting dashboards
Certification in Google Ads or Meta Blueprint is a plus
Bachelor's degree in Marketing, Business, or a related field preferred

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