PPC Executive

PPC Executive About the Role: We are looking for a results-driven and detail-oriented PPC Executive to manage pay-per-click campaigns across various platforms. The ideal candidate will have hands-on experience in paid search marketing and a passion for data analysis and optimization. You’ll play a crucial role in driving traffic, conversions, and ROI through strategic paid media campaigns. Key Responsibilities: Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Bing, Meta (Facebook/Instagram), LinkedIn, etc. Conduct keyword research, ad copy creation, and bid management. Monitor campaign performance, analyze metrics, and prepare detailed reports. Optimize landing pages and user journeys for better quality scores and conversions. Manage budgets and ensure campaigns deliver maximum ROI. Conduct competitor and market analysis to identify trends and opportunities. Collaborate with design, content, and SEO teams to align overall marketing strategy. Stay updated with the latest trends, updates, and best practices in paid advertising. Requirements: Bachelor’s degree in Marketing, Business, or related field. 1–3 years of experience in managing PPC campaigns. Proficiency with Google Ads, Google Analytics, Meta Ads Manager, and other paid tools. Strong analytical skills and data-driven mindset. Experience with tools like SEMrush, Ahrefs, Google Tag Manager, and Microsoft Excel. Google Ads or Meta Blueprint certification is a plus. Excellent communication and reporting skills. Preferred Skills: E-commerce or B2B campaign experience. Understanding of SEO and how it integrates with PPC. Experience with remarketing, audience targeting, and conversion tracking.