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For Employers

PPC Executive

Gashwa Technologies Private Limited

0 years

1 - 2 Lacs

shimla

Posted:13 hours ago| Platform: GlassDoor logo

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Skills Required

planning ads marketing research management targeting design coordination reports data interpretation testing certification

Work Mode

On-site

Job Type

Full Time

Job Description

The PPC Executive is responsible for planning, executing, and optimizing pay-per-click advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads. The role focuses on driving qualified traffic, maximizing ROI, and achieving client marketing goals through effective keyword research, ad copy creation, bid management, and performance analysis.

Key Responsibilities:

Plan, create, and manage PPC campaigns across multiple platforms (Google, Meta, etc.).
Conduct keyword research, audience targeting, and competitor analysis.
Write engaging ad copies and design effective ad creatives in coordination with the design team.
Monitor campaign performance and optimize for better CTR, CPC, and conversion rates.
Track daily budgets, impression shares, and campaign KPIs.
Generate performance reports and share insights with the marketing team and clients.
Stay updated with the latest trends and algorithm changes in paid advertising.

Required Skills & Qualifications:

Hands-on experience with Google Ads, Facebook Ads Manager, and Google Analytics.
Strong analytical and data interpretation skills.
Knowledge of keyword research, A/B testing, and conversion tracking.
Ability to manage multiple client campaigns simultaneously.
Certification in Google Ads (preferred but not mandatory).

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

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PPC Executive