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Position: PPC Executive Location: Dwarka, Delhi Department: Digital Marketing About Us: Ayushman Skin & Cosmetology is a fast-growing [Industry Type] company committed to delivering innovative digital marketing solutions to our clients. We are looking for a motivated PPC Executive to join our dynamic digital marketing team. The ideal candidate will have at least 2 years of hands-on experience in paid media campaigns and be eager to drive results in a fast-paced environment. Key Responsibilities: Campaign Management: Create, manage, and optimize paid search campaigns across platforms such as Google Ads, Bing Ads, and social media channels (Facebook, Instagram, LinkedIn, etc.). Continuously monitor and adjust bids, budgets, keywords, and targeting to maximize ROI. Keyword Research & Strategy: Conduct keyword research and analysis to identify new opportunities for paid search campaigns. Develop and implement effective keyword strategies to meet business goals. Performance Analysis & Reporting: Regularly analyze the performance of PPC campaigns and generate detailed reports. Provide insights and recommendations based on data to improve campaign performance and maximize lead generation or sales. A/B Testing & Optimization: Perform A/B testing of ads, landing pages, and creatives to identify high-performing versions. Implement best practices for optimizing ad copy, landing pages, and targeting. Budget Management: Monitor campaign budgets, ensuring cost efficiency and adherence to monthly/quarterly targets. Suggest budget reallocations as needed to achieve better results. Collaboration & Communication: Work closely with the content and design teams to develop compelling ad creatives and landing pages. Collaborate with the SEO team to ensure PPC and SEO strategies are aligned. Requirements: Experience: Minimum of 2 years of hands-on experience managing PPC campaigns, especially Google Ads, Bing Ads, and social media ad platforms. Proven track record of achieving KPIs, such as ROI, CPC, CPA, and conversion rates. Skills: Strong knowledge of Google Ads, Google Analytics, Facebook Ads Manager, LinkedIn Ads, and other PPC platforms. Familiarity with bid management tools (e.g., SEMrush, WordStream, etc.). Expertise in keyword research, analysis, and competitive analysis. A/B testing, conversion rate optimization, and ad copywriting skills. Strong analytical mindset with a focus on data-driven decisions. Education: Bachelor’s degree in Marketing, Business, or related field (or equivalent work experience). Soft Skills: Excellent communication and teamwork skills. Ability to work independently, manage time effectively, and meet deadlines. Detail-oriented and highly organized. About Show more Show less
