2 - 4 years

2 - 4 Lacs

Posted:2 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

PPC Analyst (2+ Years Experience)

Location:

PPC Analyst

Key Responsibilities

  • Manage end-to-end

    Google Ads & Meta Ads

    campaigns.
  • Optimize campaigns for

    lead generation, quality, and ROI

    .
  • Run Search, Display, PMax & Remarketing campaigns on Google Ads.
  • Set up Meta ad campaigns (Facebook & Instagram).
  • Handle budgets of

    2 - 3 lakhs per month or above

    .
  • Implement

    GTM

    , GA4 events, and conversion tracking.
  • Conduct

    keyword research

    and competitor analysis.
  • Monitor campaign performance and execute data-driven optimizations.
  • Generate

    weekly/monthly reports

    with insights & recommendations.

Required Skills

  • Google Ads (Search, Display, PMax, Remarketing)
  • Meta Ads Manager
  • Conversion Tracking Setup

    (Google Ads, Meta, GA4)
  • Google Tag Manager (GTM)

  • GA4 events & conversion setup
  • Keyword research & competitor analysis
  • Tools: SEMrush, Google Ads Editor, Tag Assistant

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