Digital Marketing Specialist / Sr. Digital Marketing Specialist

Job Summary

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Native Ad platforms.
• Develop and manage media plans aligned with campaign goals, budgets, and KPIs.
• Perform in-depth keyword and audience analysis to uncover high-value segments and inform data-driven targeting strategies.
• Implement and validate conversion tracking setups through GA4, GTM.
• Use AI-based tools for campaign optimization, creative generation, and performance analysis.
• Analyze sales data and lead quality to refine audience targeting and improve ROI.
• Collaborate with creative and content teams to develop ad copies, creatives, and A/B testing frameworks.
• Track and evaluate budget pacing, impression delivery, and spend efficiency to maintain consistent campaign performance and ROI alignment.
• Research market trends and competitor insights to identify growth opportunities and apply the latest SEM optimization techniques.
• Compile and organize campaign performance data, ensuring proper documentation, and analyze key metrics to support data-driven decision-making.

Required Skills

• Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager, and Native Ad platforms.
• Good understanding of SEM campaigns, audience segmentation, and optimization techniques.
• Basic knowledge of conversion tracking setup (GA4, GTM, CRM mapping).
• Proficiency in Excel / Google Sheets, Pivot Tables, and Looker Studio dashboards.
• Familiarity with AI-driven marketing tools (ChatGPT, AdCreative.ai, etc.).
• Good analytical, communication, and reporting skills.

Qualification

• Bachelor's Degree in Marketing, Business, or a related field.
• Certifications: Google Ads (Required) , Meta Blueprint (Optional), Google Analytics (preferred).
• Minimum 1 to 4 years of experience in paid media or performance marketing.