Sr. Content Writer & Storytelling Copywriter

Key Responsibilities

• Storytelling & Ideation:

  Craft compelling narratives and imaginative concepts that present ideas in a fresh, differentiated light, resonating with diverse audiences.

• Creative Copywriting:

  Develop persuasive, original, and highly creative copy for ads, landing pages, product descriptions, social media campaigns, and other marketing assets that capture attention and drive conversions.

• Content Development:

  Produce high-quality, engaging, and SEO-friendly content for digital platforms including blogs, social media, websites, ad copies, and email campaigns.

• Content Strategy:

  Design and execute innovative storytelling-led content and copy strategies aligned with client goals and brand positioning.

• Editing and Proofreading:

  Ensure all content and copy meet high standards of clarity, tone, creativity, and brand consistency.

• SEO Optimization:

  Apply SEO best practices in both content and copy to enhance visibility and organic reach.

• Research & Insight:

  Conduct thorough research on industry trends, competitors, and audiences, and transform insights into unique storylines and engaging content.

• Mentorship:

  Guide junior writers in enhancing creativity, storytelling, and strategic writing skills.

• Collaboration:

  Partner with marketing, design, and advertising teams to brainstorm and execute impactful campaigns.

• Content Calendar Management:

  Plan and manage content and campaign schedules to ensure timely delivery.

• Performance Analysis:

  Track and analyze the performance of content and copy, leveraging insights for continuous improvement.

• Client Communication:

  Engage with clients to understand their vision, and translate it into compelling narratives and creative solutions.

Qualifications

• Education: Bachelors degree in English, Journalism, Marketing, Communications, or a related field.
• Experience: 3–6 years of experience in content writing and creative copywriting, with proven strength in storytelling and ideation (preferably in a digital marketing/advertising setup).
• Writing Skills: Strong command over language with the ability to adapt tone and style creatively for different audiences.
• Storytelling & Creativity: Demonstrated expertise in producing imaginative, impactful, and story-driven content/copy.
• Copywriting Creativity: Ability to conceptualize and deliver content that stands out and drives engagement.
• SEO Knowledge: Solid understanding of SEO principles and how to integrate them into content and copy.
• Research Skills: Ability to translate complex research into simple, engaging, story-led messaging.
• Attention to Detail: Precision in language, tone, and style with a sharp eye for errors.
• Leadership: Experience in mentoring writers/copywriters and driving creative excellence within a team.
• Collaboration: Strong interpersonal and communication skills for cross-functional teamwork.
• Time Management: Ability to prioritize, multitask, and meet deadlines in a fast-paced environment.
• Technical Skills: Proficiency with CMS platforms, Google Analytics, keyword research, and copywriting tools.

Benefits

• Professional Growth: Exposure to storytelling-led creative projects with opportunities to advance in both content and copywriting.
• Work Environment: A dynamic, collaborative, and idea-driven workplace that values creativity and innovation.