Ppc Analyst

Ppc Analyst Job Job Vacancy at RGB Web Tech Web Design and Development Company

We are seeking a highly skilled and data-driven PPC Manager to lead our pay-per-click advertising efforts. The ideal candidate will have a strong background in managing PPC campaigns across various platforms and a proven track record of achieving measurable results. As a PPC Manager, you will be responsible for developing and executing PPC strategies to drive website traffic, generate leads, and maximize ROI.

Key Responsibilities:

• Develop and execute comprehensive PPC strategies that align with the company's marketing objectives.
• Identify target audiences, conduct keyword research, and create campaign plans to reach and convert them.
• Stay updated with PPC industry trends, best practices, and emerging platforms to adapt strategies accordingly.
• Plan, launch, and optimize PPC campaigns across platforms such as Google Ads (AdWords), Bing Ads, and others.
• Manage campaign budgets, adjust bids, and refine targeting to maximize ROI.
• Monitor and analyze campaign performance, identifying areas for improvement.
• Conduct extensive keyword research and selection to build effective PPC campaigns.
• Create, expand, and optimize keyword lists to improve campaign relevance and performance.
• Develop compelling ad copy that aligns with campaign objectives and speaks to the target audience.
• Collaborate with designers to create visually appealing ad creatives.
• Implement A/B testing strategies for ad copy, landing pages, and other campaign elements to optimize performance.
• Analyze test results and make data-driven decisions to improve campaigns.
• Set up and maintain conversion tracking to measure and report on campaign effectiveness.
• Implement tracking codes and pixels for accurate attribution.
• Generate regular reports on PPC performance, including key metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Provide actionable insights and recommendations to the marketing team and senior management.
• Manage PPC advertising budgets, allocate resources effectively, and ensure campaigns stay within budget.

Qualifications and Skills:

• Bachelors degree in Marketing, Business, or a related field (Masters degree is a plus).
• Proven experience as a PPC Manager or similar role with a successful track record in managing and optimizing PPC campaigns.
• Deep understanding of PPC platforms, including Google Ads, Bing Ads, and others.
• Proficiency in keyword research, campaign setup, and bid management.
• Strong analytical skills with the ability to interpret PPC metrics and derive actionable insights.
• Excellent written and verbal communication skills.
• Project management skills with the ability to manage multiple PPC campaigns.
• Ability to work collaboratively in a team environment and across functions.
• Certifications in PPC platforms (e. g. , Google Ads certification) are a plus.
• Competitive compensation package and performance-based bonuses.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• Access to the latest PPC management tools and technologies.
• Chance to make a significant impact on the company's online advertising efforts and ROI.
• Full-time / Freelance / Part-time / Contract
• A minimum duration of 6 months is mandatory.
• In case of no prior experience, you have the option to apply for an internship.