Performance Marketing

About the Role:

Wiselife, India’s first yoga brand

What you'll do:

• Plan & Execute Campaigns:

  Run performance-driven ad campaigns across Google Ads, Facebook, Instagram, and other platforms.

• Drive Conversions:

  Build and optimize campaigns focused on generating website sales, traffic, and quality leads.

• Optimize for ROI:

  Monitor budgets, bids, and performance to maximize returns and cost efficiency.

• Experiment & Test:

  Conduct keyword research, audience segmentation, and A/B testing to unlock new opportunities.

• Collaborate Creatively:

  Work with design and content teams to develop high-impact ad creatives and landing pages.

• Track & Report:

  Monitor daily performance, prepare weekly/monthly reports, and share insights for continuous improvement.

• Analyze Data for Growth:

  Identify trends, gaps, and strategies to improve conversion rates and campaign efficiency.

• Stay Ahead:

  Keep up with the latest in digital marketing, ad tech, and performance strategies.

• Support the Ecosystem:

  Contribute to broader marketing initiatives including email, influencer, and remarketing campaigns.

What we're looking for:

• Bachelor’s degree in Marketing, Business, or related field.

• 1+ year of proven, hands-on experience

  in digital ad campaign management.
• Proficiency in Google Ads, Meta Ads Manager, and Analytics tools.
• Knowledge of SEO/SEM, remarketing, and funnel optimization (preferred).
• Analytical mindset with strong attention to detail.
• Excellent communication and collaboration skills to work across teams.
• Proactive, results-oriented, and excited to grow in a fast-paced startup environment.