Performance Marketing Specialist

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About the Role

Performance Marketing Specialist

Key Responsibilities

• Campaign Strategy & Execution

• Plan, launch, and optimize paid campaigns across Meta Ads (Facebook & Instagram), Google Ads, and other platforms.
• Develop strategies to improve ROAS, CTR, and conversion rates.
• A/B test creatives, audiences, and bidding strategies for performance improvement.

• Automation & Integrations

• Build and manage workflows in

  GoHighLevel (GHL)

  for lead nurturing, follow-ups, and funnel automation.
• Create and maintain automation processes using

  Zapier

  and

  Make (Integromat)

  to integrate CRMs, ad platforms, and marketing tools.
• Troubleshoot and optimize automation workflows for efficiency.

• Tracking & Reporting

• Implement pixel tracking, UTM parameters, and conversion APIs for accurate attribution.
• Monitor KPIs and create performance reports with actionable insights.
• Analyze data to identify growth opportunities and areas for improvement.

• Collaboration & Creative Input

• Work closely with the creative team for ad copy, graphics, and video content aligned with campaign goals.
• Collaborate with sales and product teams to ensure marketing strategies align with business objectives.

Key Requirements

• 2+ years

  of proven experience in performance marketing.
• Expert-level skills in

  Meta Ads

  campaign management.
• Hands-on experience with

  GoHighLevel (GHL)

  .
• Proficiency in

  Zapier

  and

  Make (Integromat)

  workflow automation.
• Strong understanding of lead funnels, CRM integrations, and marketing automation best practices.
• Ability to analyze data, generate insights, and make data-driven decisions.
• Familiarity with attribution models, tracking tools, and conversion rate optimization (CRO).

Nice-to-Have Skills

• Google Ads and LinkedIn Ads experience.
• Basic HTML/CSS for landing page tweaks.
• Knowledge of API connections and webhooks.
• Email marketing automation experience.

What We Offer

• Competitive salary package.
• Remote flexibility.
• Opportunity to work with a fast-growing, innovative marketing team.
• Continuous learning and upskilling opportunities