Performance Marketing Specialist

Company Description

#ARM Worldwide, established in 2013, is a prominent digital advertising and marketing communications enterprise specializing in developing and implementing digital strategies across earned, paid, and owned media for clients. We are dedicated to transforming businesses through creativity, technology, and analytics to ensure success. Our team of strategy experts and creative professionals excels in setting KPIs, goals, and executing innovative campaigns. We value our partnerships with platforms such as Google, HubSpot, Leadsquared, and Microsoft Advertising Partner. With a team of 180+ skilled members, we operate in Gurugram and Mumbai.

Role Description

This is a full-time, on-site role located in Gurgaon for a Performance Marketing Specialist. The Performance Marketing Specialist will be responsible for executing, optimizing, and reporting on paid media campaigns across digital platforms. This role requires a mix of operational excellence, analytical thinking, and hands-on execution, along with client communication and team coordination.

Requirements:

• Upgrade and optimize the PPC campaigns.

• Knowledge of Google ads, META ads and Linkedin Ads

• Track, optimize and report on PPC campaigns performance.

• Analyze all online marketing channels & campaigns ensuring optimal ROI.

• Daily web analytics and conversion optimization. Ideas for new traffic generation

• Managing project work and ensuring all deadlines are met.

• Strong Inter – department coordination to avoid any confusion.

Key Competencies:

• Critical thinking ability to understand root cause of issues.

• At least 3-4 years experience with Google Ads, Meta Ads and Linkedin Ads

• Able to methodically approach problem resolution.

• Able to manage time and prioritize multiple tasks in a fast-paced environment.

• Capable of interpreting data and making recommendations to improve campaign performance.

• Open to change seeks learning opportunities

• Quickly identifies the symptoms and underlying cause of problems