Performance Marketing Specialist- Amazon

THE FORMULARX | Skincare (@theformularx

The Formularx is an Indian dermocosmetics brand founded by scientists in 2021, specializing in skincare for sensitive and compromised skin, and is known for its barrier-fortifying ceramide moisturizers. Founded by Dr. Rahul Chaudhary and Dr. Satobhisha Mukherjee, the brand focuses on combining cosmetic elegance with pharmaceutical precision, offering clinically backed formulations that are developed by scientists and trusted by dermatologists. The Formularx emphasizes transparency, sustainability, and affordability, aiming to provide effective skincare solutions backed by strong scientific research.

Amazon Marketing Specialist

Amazon operations

Key Responsibilities

1. Marketplace Operations (End-to-End Execution)

• Manage product listings, catalog creation, keyword optimization, and A+ content.
• Ensure accurate product information, pricing, images, and brand consistency.
• Handle inventory planning, replenishment alerts, and coordination with operations teams.
• Track Buy Box %, product availability, and category ranking.
• Manage Amazon Storefront and brand content updates.

2. Amazon Advertising & Performance Marketing

• Strategize, launch, monitor, and optimize Amazon PPC campaigns (Sponsored Products, Brands, Display).
• Allocate budgets efficiently and deliver ROAS/ACoS targets.
• Perform keyword research, competitor analysis, and bid optimizations.
• Run promotions, deals, coupons, and event-based campaigns (Prime Day, BBD, festive sales).
• Improve product visibility, conversion rate, and sales velocity.

3. Data & Performance Analytics

• Monitor daily performance dashboards (CTR, CPC, CVR, ACOS, ROAS, TACoS).
• Analyze search term reports, category trends, and customer behaviour insights.
• Create weekly and monthly performance reports with clear actionables.
• Recommend growth strategies using data-backed decision-making.

4. Compliance & Brand Hygiene

• Maintain Amazon compliance norms (category approvals, listing quality scores, claims).
• Ensure inventory, GST, and pricing consistency across channels.
• Manage customer reviews & ratings strategy and coordinate with the CX team.

Requirements

• 3–6 years of hands-on experience in Amazon Seller Central / Amazon Ads.
• Strong knowledge of e-commerce KPIs, digital marketing, and PPC optimization.
• Proficiency in tools like Helium10, Jungle Scout, DataHawk, or similar (optional but preferred).
• Strong analytical skills with the ability to interpret data & trends.
• Experience in beauty, skincare, lifestyle, or consumer brands is a plus.
• Ability to work cross-functionally with marketing, supply chain, and product teams.

Key Skills

• Amazon Seller Central
• Amazon Advertising (PPC)
• Keyword Research
• Marketplace Operations
• Performance Marketing Optimization
• Data Analytics & Reporting
• Campaign Strategy & Execution
• A+ Content & Storefront Management
• Inventory & Pricing Strategy

Why Join Us?

• Opportunity to own the complete Amazon growth charter
• Fast-paced learning environment
• Work closely with brand, marketing, and business teams
• Competitive salary + opportunity for growth