Performance Marketing Specialist (Ads Manager)

About Digitize Matrix Company: Digitize Matrix is a dynamic digital marketing agency based in Pune. We specialize in SEO, SEM, social media marketing, content marketing, and more . Our team is committed to delivering innovative and data-driven marketing solutions to help our clients succeed. About the Role: We are looking for a highly skilled and strategic Ads Manager with strong experience in Google Ads and Meta Ads (Facebook & Instagram) to join our growing team. This role demands more than execution—it requires leadership, team collaboration, and a focus on performance-driven results. The ideal candidate will manage end-to-end campaign strategy, execution, and optimization while also mentoring junior team members. Key Responsibilities: Plan, launch, and manage paid ad campaigns on Google and Meta platforms . Develop full-funnel ad strategies for lead generation, brand awareness, and conversion goals. Manage ad budgets effectively with focus on ROI, ROAS, CTR, and CPL targets. Conduct keyword research, audience targeting, and A/B testing to improve campaign performance. Guide and mentor junior marketers or interns, setting clear goals and reviewing campaign strategies. Collaborate with designers and content creators for ad creatives and landing pages. Monitor and analyze campaign data, generate reports, and provide actionable insights. Set up and manage tracking using Google Tag Manager, Analytics, and Meta Pixel . Stay updated on the latest platform changes, industry trends, and ad policies. Key Requirements: Minimum 3 years of experience in running paid campaigns on Google Ads and Meta (Facebook/Instagram) . Demonstrated success in handling budgets and delivering strong campaign performance. Experience in team coordination or leadership is preferred. Strong understanding of conversion tracking, retargeting, and custom audience strategies. Knowledge of analytics tools: Google Analytics, Meta Ads Manager, GTM, Looker Studio, etc. Exceptional communication, presentation, and reporting skills. Good to Have: Google Ads & Meta Blueprint Certifications Experience with e-commerce campaigns or multi-channel strategies Familiarity with tools like SEMrush, HubSpot, or Zapier Knowledge of other ad platforms (LinkedIn Ads, YouTube Shorts, etc.) What You’ll Get: Competitive salary and performance-based incentives Leadership opportunities within the marketing team Exposure to multi-industry clients and campaign variety Supportive, growth-oriented environment Access to upskilling and digital marketing tools How to Apply: Contact us: +91 87671 58322 Email: hr.digitizematrix@gmail.com Website: https://digitizematrix.com Job Type: Full-time Pay: From ₹45,000.00 per month Benefits: Cell phone reimbursement Internet reimbursement Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Ability to commute/relocate: Kothrud, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred) Education: Bachelor's (Preferred) Experience: Google Ad Manager: 3 years (Required) Language: English (Required) Work Location: In person