Performance Marketing Managers - Funded D2C Start up

About Our Client

Performance Marketing Manager

What You’ll Do

🚀 Responsibilities

• Plan, execute, and scale paid marketing campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, and programmatic platforms
• Own and optimize CAC, ROAS, LTV and other funnel KPIs
• Run A/B tests across creatives, audiences, and landing pages to drive performance
• Collaborate with design and content teams to develop high-converting ad creatives and copies
• Use tools like Google Analytics, Meta Business Manager, and Shopify (or similar) to track performance and customer journeys
• Manage monthly budgets and daily spends with efficiency and accountability
• Identify new growth opportunities through emerging channels (e.g., influencer marketing, native ads, WhatsApp, Telegram, Snapchat)
• Regularly share insights and performance reports with leadership
  

What We’re Looking For

Must-Have Skills:

• 3–6 years of hands-on performance marketing experience in a D2C, ecommerce, or startup environment
• Proficiency with Facebook Ads Manager, Google Ads, GA4, and Excel/Sheets for reporting
• Strong understanding of funnels, cohorts, customer journeys, and attribution models
• Data-first mindset: ability to make decisions based on metrics and ROI
• Experience managing budgets >₹5L per month across platforms
  

🌟 Nice-to-Haves

• Prior experience in consumer brands or growth-stage startups
• Familiarity with WebEngage, MoEngage, or CRM tools
• Creative eye for ad design and copy
• Basic knowledge of SEO, email marketing, and organic social
  

• A self-starter who thrives in fast-paced environments
• A growth hacker at heart who loves experimenting and optimizing
• Analytical, execution-focused, and always chasing better numbers
• Up to date with latest trends in digital marketing, consumer behavior, and tools
  

• Competitive salary + performance-based bonuses
• Opportunity to own growth for a high-impact D2C brand
• Work with passionate founders & a high-energy team
• A fast-track role to becoming Head of Growth / Marketing Lead as the company scales