Performance Marketing Manager

Job Summary

data-driven and strategic Performance Marketing Manager

Key Responsibilities

1. Campaign Strategy & Execution

• Develop and implement data-driven performance marketing strategies across platforms such as

  Google Ads, Meta (Facebook & Instagram), and other paid media channels

  .
• Manage end-to-end campaign execution — from

  planning and budgeting to optimization and performance tracking

  .
• Ensure all campaigns align with brand objectives and deliver maximum

  ROI and business growth

  .

2. Customer Acquisition & Retention

• Drive

  new customer acquisition

  through targeted paid campaigns.
• Build and optimize

  retargeting and retention

  strategies to increase

  repeat purchases

  and improve

  customer lifetime value (CLV)

  .

3. Analytics & Optimization

• Track, analyze, and report key performance metrics such as

  CTR, CPC, ROAS, CPA, and conversion rates

  .
• Utilize insights to

  optimize campaign performance

  , refine ad creatives, and enhance landing page conversion.
• Conduct

  A/B testing

  to continuously improve campaign effectiveness.

4. Budget Management

• Own and manage the

  performance marketing budget

  , ensuring efficient allocation across channels.
• Monitor spend versus performance to

  maximize ROI

  and maintain cost-effectiveness.

5. Collaboration & Stakeholder Management

• Work closely with

  creative, brand, and analytics teams

  to ensure campaign alignment and consistent messaging.
• Partner with external agencies and vendors (if applicable) to enhance campaign reach and performance.

6. Market Trends & Innovation

• Stay abreast of

  industry trends, emerging ad technologies, and new media platforms

  .
• Identify and experiment with

  innovative growth opportunities

  to keep the brand ahead in the digital marketing space.

Key Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 3–5 years of hands-on experience in

  performance or digital marketing

  .
• Proven track record of managing campaigns across

  Google, Meta, and other paid channels

  .
• Strong analytical skills with proficiency in tools like

  Google Analytics, Meta Ads Manager, and Excel/Google Sheets

  .

• Preferred background: QSR or Q-comm industry.