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Job Title: Performance Marketing Manager Experience: Minimum 4 years Location: Gurugram, Haryana About Saras At Saras , we’re redefining learning through cutting-edge, skill-based education designed for real-world outcomes. Our mission is to build a future-ready workforce, and we’re looking for a Performance Marketing Manager who shares our hunger for impact, innovation, and results. If you're passionate about driving growth through data-backed decisions and high-performance execution, we'd love to meet you. Key Responsibilities Drive Outcome-Based Growth Own and exceed performance KPIs—CPL, CAC, ROAS, conversion rates, and ROI. Set and achieve ambitious campaign goals with precision and focus. Thrive in a fast-paced, high-stakes environment that rewards sharp execution and smart experimentation. Lead and Own Full-Funnel Performance Strategy Strategically manage and optimise paid campaigns across Meta, Google, YouTube, and affiliate networks. Conceptualise creatives and copy, run experiments, and continuously refine landing pages and lead-nurturing strategies. Own A/B testing end-to-end—hypothesis creation, execution, analysis, and iteration. Operate with Agility and Accountability Embrace a founder’s mindset—take full ownership of results and adapt fast. Collaborate closely with creative, content, and sales teams to ensure alignment between campaigns and lead quality. Monitor campaign performance in real-time, uncover insights, and implement improvements without delay. Must-Have Skills (Non-Negotiable) Relentlessly Outcome-Oriented You are obsessed with hitting targets, exceeding benchmarks, and turning insights into growth. Full-Funnel Ownership with Executional Depth You bring hands-on mastery of performance marketing channels and execute campaigns from concept to conversion. Extreme Accountability and Agility You act with ownership, analyse in real-time, and pivot swiftly to optimise outcomes. Qualifications Minimum 4 years of hands-on experience in performance marketing, ideally within the EdTech or skill-based learning domain. Demonstrated success managing significant budgets with a focus on ROI and conversion optimisation. Proficient with analytics tools, campaign dashboards, and marketing automation platforms. Strong creative acumen—able to develop or direct high-impact messaging and visuals. Why Join Saras? Join a mission-driven team building transformative learning experiences. Experience a performance-first culture where your outcomes directly impact company growth. Enjoy full ownership of your craft with support from an agile and collaborative team. Show more Show less
