Performance Marketing Manager – Meta & Google Ads | Autotech Startup

About the Role

autotech client based in Delhi

NOTE : The company is a Series A funded startup with 6 days working (Mon-Sat)

Budget : upto 22 LPA

Key Responsibilities

• Plan, execute, and optimize performance campaigns across Meta Ads, Google Ads, YouTube, and other digital channels
• Manage full-funnel user acquisition — from targeting and ad delivery to landing page and call center conversion
• Run campaigns across various funnel stages including awareness, retargeting, and retention
• Set up and manage A/B tests and creative experiments to improve campaign effectiveness
• Monitor key performance metrics like CPC, CTR, CPA, and ROAS, using tools such as GA4, Looker Studio, and Excel
• Identify and reduce drop-offs across web, app, and call center journeys
• Build and manage remarketing cohorts using first-party data to drive LTV and repeat conversions
• Collaborate with design, tech, content, and product teams to improve ad creative performance and funnel efficiency
• Translate performance insights into actionable briefs and scalable growth strategies

Requirements

• 3–7 years of hands-on experience in performance marketing, with a strong focus on Meta and Google platforms
• Demonstrated success in running ROI-positive campaigns and scaling paid media budgets
• Deep understanding of digital funnels, customer journeys, and lead qualification strategies
• Familiarity with analytics and reporting tools such as GA4, Looker Studio, and ad platform dashboards
• Strong proficiency in Excel and a solid understanding of attribution and conversion metrics
• Experience working across cross-functional teams and managing multiple campaigns in parallel
• Structured, test-and-learn mindset with a bias for experimentation and continuous optimization
• Comfort working with call center and lead-based funnels to improve conversion rates