Performance Marketing Manager

Company Description

Flora Fountain is a digital agency specializing in Branding, Web Development, and Social Media Marketing. We build custom websites and applications, provide content writing services, manage social media presence, and create digital strategies for individual and business promotion and branding. Over the past three years, we have collaborated with prominent brands like National Geographic Traveller India, Crowne Plaza, Novotel, and various local businesses in India, the US, and UK. Our projects have ranged from big brands to local businesses in Bombay and Ahmedabad.

Role Description

This is an on-site, full-time role for a Performance Marketing Manager located in Ahmedabad. The Performance Marketing Manager will be responsible for planning, implementing, and managing online marketing campaigns to drive business growth. Day-to-day tasks include optimizing ad performances, analyzing campaign data, managing budgets, tracking and reporting on results, and collaborating with creative and content teams to create effective advertisements and marketing strategies.

Qualifications

• Expertise in Search Engine Marketing (SEM), Pay Per Click (PPC) advertising, and Display Advertising
• Strong understanding of social media marketing, content marketing, and email marketing
• Proficiency in data analysis, Google Analytics, and conversion rate optimization
• Ability to manage budgets, forecast performance, and deliver ROI on marketing spend
• Excellent communication and teamwork skills
• Bachelor's degree in Marketing, Business, or a related field
• Previous experience in managing online marketing campaigns
• Knowledge of the digital marketing industry and staying current with trends