Performance Marketing Manager

Job Title:

Performance Marketing/ Digital Marketing Manager

Location:

Indiranagar, Bangalore

About Even

At Even, we think there is a better approach to healthcare. One that allows everyone to be fully covered for all their healthcare needs, including the things that help us prevent issues, not just treat them. By taking on the clinical care ourselves (with our doctors, our clinics, our hospital, and our partners) we can make this cover cheaper than traditional insurance products. Yes, that is both better and cheaper. We think it&aposs possible.We work with insurers, labs, hospitals and have our own doctors and medical facilities to provide our services and do as much as possible ourselves. That allows us to fully control the experience, the outcomes, and the costs.

What You Will Do

Even health is seeking an experienced digital marketing Manager to execute our digital advertising initiatives and drive growth through highly effective paid media campaigns. In this role, you will be ensuring that every advertising dollar is optimized to deliver the highest possible return on investment (ROI).

Responsibilities

• Campaign strategy: market research, competition understanding and industry benchmarking
• Campaign management: launch, manage, and optimize campaigns across various biddable platforms (e.g., Google Ads, Bing Ads, and Meta)
• Performance analysis & reporting: produce regular reports and dashboards to communicate results, insights, and actionable recommendations to management
• Content & creative oversight: write compelling & concise ad copy that resonates with our target audience and reflects the Even health brand
  

Requirements

• 3-4 years of proven experience as a digital marketing specialist, preferably within a dynamic, mission-driven organization
• Strong understanding on performance marketing principles - experience in running CAC/ROI led campaigns
• Proficiency on advertising and data platforms - Google Ads, Meta, Programmatic, Affiliate marketing, Clevertap
• Familiarity on SQL, Excel, Tableau for data measurement and reporting
  

Browny point :

passion for health and wellness, with a commitment to Even healths mission of delivering accessible, innovative healthcare solutions

Even In News

• https://health.economictimes.indiatimes.com/news/hospitals/even-healthcare-launches-first-hospital-in-bengaluru-to-revolutionize-patient-care/122520143
• https://economictimes.indiatimes.com/tech/funding/even-healthcare-raises-30-million-funding-led-by-khosla-ventures/articleshow/114471758.cmsfrom=mdr.
  

Skills: meta advertising,seo,ppc,sem,google analytics,performance marketing,google ads,search engine marketing (sem),digital marketing