Performance Marketing Manager

This role is for one of Zepcruit's clients.

Job Role - Amazon Ads Specialist

About Company:

Blue Tea is India's No. 1 herbal tea brand, renowned for its vibrant, natural blue teas made from Butterfly Pea flowers and other unique herbs. We are on a mission to bring wellness to people through the power of nature while supporting over 600 small farmers in India.

Our brand gained nationwide attention after a successful pitch on Shark Tank India, where we impressed the judges with our innovative products and commitment to sustainability.

Today, Blue Tea is a global brand, serving over 11 lakh consumers across India, the USA, and Europe. We are proud to be the choice of health-conscious tea lovers, and our products are even served on Indigo Airlines.

At Blue Tea, we blend tradition with innovation, creating wellness products that are natural, vibrant, and delicious. Join us in our journey to make herbal tea a household favorite worldwide!

Experience:

About the Role:

Responsibilities:

• Develop and manage PPC campaigns on Amazon and other various online marketplaces ( Amazon - USA, India mandatory, Flipkart, Walmart, etc)
• Conduct keyword research, ad copy creation, and landing page optimization to improve campaign performance.
• Monitor and analyze campaign performance data using tools like Google Analytics and marketplace analytics dashboards.
• Identify and implement strategies to improve campaign performance, including bid management, budget allocation, and ad targeting.
• Collaborate with the marketing team to develop integrated marketing campaigns that align with business goals.
• Stay updated with industry trends and best practices to ensure the effectiveness of PPC campaigns.
• Provide regular reports on campaign performance, including insights and recommendations for improvement.

Skills Required:

• Proven experience managing

  PPC campaigns on Amazon

  (US Market) and other marketplaces.
• In-depth knowledge of PPC platforms and tools (e.g., Amazon Advertising, etc.).
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and collaboration skills.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Amazon certification in Ads Optimization is add on.