Performance Marketing Manager (Exp: 2-3 yrs)

Job Title: Performance Marketing Manager (Exp: 2-3 yrs)

Organization: Indian Dental Association (IDA)

Location: Mumbai (On-site)

Employment Type: Full-time

Position Overview:

We are looking for a

This role requires a data-driven marketer with strong analytical and creative skills, capable of managing paid campaigns, guiding internal teams.

Key Responsibilities

1. Paid Campaign Management & Budget Ownership

• Plan, launch, and optimize paid campaigns across

  Google Ads (Search, Display, Youtube, PMax)

  ,

  Meta Ads (Facebook/Instagram)

  ,

  LinkedIn

  ,

  WhatsApp

  ,

  Snapcaht,

   

  X (Twitter)

  , and emerging digital platforms.
• Own and manage

  monthly ad budgets

  , ensuring efficient allocation to meet growth and performance goals (ROI, ROAS, CPL, CPA).
• Implement and maintain accurate

  conversion tracking

  ,

  UTM tagging

  , and

  pixel integrations

  across platforms.
• Work with different departments to plan and track campaign spends and performance reporting.

2. Full-Funnel Lead Generation & Conversion

• Design and implement

  funnel-based marketing strategies

  for diverse departments and initiatives to generate high-quality leads.
• Collaborate with teams to build

  landing pages

  ,

  lead magnets

  , and

  WhatsApp/email automation flows

  .
• Conduct

  continuous A/B testing

  on ad copy, creatives, and landing pages to reduce CPL/CPA and improve lead quality.
• Track lead journey from ad click to conversion and ensure data integrity.

3. Performance Monitoring & Insight Generation

• Monitor and analyze campaign performance using

  Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager

  , and

  Looker Studio dashboards

  .
• Translate performance data into

  clear insights and actionable recommendations

  for campaign improvement.
• Identify trends, seasonality, and audience behaviors to inform future campaigns.

4. Creative & Content Performance Guidance

• Act as the

  strategic link

  between performance metrics and creative execution.
• Guide internal departments and teams to develop high-impact ad visuals, reels, and landing page concepts based on data-backed insights.
• Provide precise

  creative briefs

  aligned with campaign objectives, target audiences, and placements.
• Review campaign content for consistency, clarity, and engagement effectiveness.

5. Testing & Audience Strategy

• Champion a

  culture of experimentation

  , running structured A/B and multivariate tests across creatives, CTAs, placements, and bidding models.
• Build and manage advanced audience strategies including

  custom, lookalike, and remarketing audiences

  .
• Work on segmentation strategies tailored to various campaign goals and target groups.
• Maintain hygiene and data accuracy of remarketing pools across platforms.

6. Team & Department Collaboration

• Manage a

  social media team

  , ensuring alignment with IDA’s overall marketing strategy.
• Collaborate closely with multiple departments to translate their objectives into actionable social media and advertising strategies.

Additional Skills & Tools Required

• Strong understanding of

  digital funnels, attribution models

  , and customer journeys.
• Hands-on experience in

  Meta Pixel

  ,

  Conversion API (CAPI)

  setup via

  Stape

  or equivalent server-side tracking tools.
• Expertise in

  Google Analytics (GA4)

  ,

  Google Tag Manager (GTM)

  ,

  Microsoft Clarity

  , and

  Looker Studio

  .
• Familiarity with

  email marketing

  and

  WhatsApp campaign automation

  .
• Advanced proficiency in

  Excel/Google Sheets

  for tracking, reporting, and analysis.
• Excellent

  communication skills

  , with the ability to present insights clearly and confidently.

If you’re interested, email your CV to shankar.singh@ida.org.in