Performance Marketing Manager -D2C

Job Description: Performance Marketing Manager - D2C

Location: Hyderabad, Telangana

Department: Marketing

Reports To: Head of Marketing / Founder

About the Role:

We are looking for a highly analytical and ROI-driven Performance Marketing Manager to lead and optimize paid media campaigns across our D2C website . You will be responsible for building and scaling performance marketing strategies across Meta, Google to drive traffic, conversions, and revenue growth.

Key Responsibilities:

1. Performance Marketing – D2C Website:

- Plan, execute, and optimize campaigns across Google Ads (Search, Shopping, Display, YouTube) and Meta platforms (Facebook, Instagram).

- Manage full-funnel campaigns focused on ROAS, CAC, LTV, and conversion rate improvements.

- Use GA4, Meta Pixel, and other analytics tools to measure performance and attribute conversions accurately.

- Collaborate with design and content teams to develop high-performing ad creatives and landing pages.

- Own A/B testing strategy across channels (copy, creative, audience, placements).

2 Budgeting & Reporting:

- Develop and manage monthly media plans and performance forecasts.

- Maintain strict control over campaign budgets and ensure efficient allocation across channels.

- Provide weekly/monthly reporting on KPIs like ROAS, CPA, CTR, CVR, etc. with actionable insights.

- Identify growth opportunities through data-driven insights and industry benchmarking.

Key Requirements:

- 4–6 years of hands-on experience in performance marketing for D2C brands.

- In-depth knowledge of Meta Ads Manager, Google Ads (including Shopping & Display), Amazon Advertising Console, Flipkart Ads Manager, and Myntra Ads/MPP.

- Strong analytical and data interpretation skills with proficiency in GA4, Excel, and dashboard tools like Looker Studio / Power BI.

- Understanding of marketing attribution, customer journey mapping, and conversion rate optimization.

- Experience working with fashion, apparel, or lifestyle categories is highly preferred.

- Ability to collaborate cross-functionally and manage agency or in-house creative resources.

Preferred Qualifications:

- Bachelor’s degree in Marketing, Business, or related field.

- Certification in Google Ads and Meta Blueprint is a plus.

- Familiarity with tools like KwikEngage for CRM and Clevertap, MoEngage, WebEngage, or similar for retention and funnel tracking.