Performance Marketing Manager – D2C

Company:

https://www.comfortclick.co.uk/

Job role

We are hiring a Performance Marketing Manager with a strong background in running conversion-focused and performance-driven campaigns across Google Ads, Meta Ads, PMax, and Shopping Ads. The ideal candidate has deep experience in D2C eCommerce, understands full-funnel acquisition, and is highly skilled in scaling campaigns that deliver measurable business growth and high ROAS.

Key Responsibilities

• Develop and execute paid media strategies across Google Ads (Search, Shopping, PMax) and Meta Ads (Facebook/Instagram)
• Optimize campaigns based on ROAS, CAC, LTV, AOV, and conversion rate metrics
• Manage tracking and analytics setup using GA4, GTM, and UTM frameworks
• Drive campaign performance through structured testing and audience segmentation
• Own Google Merchant Center management and product feed optimization
• Analyze data using GA4, Looker Studio, and ad platform dashboards to guide decisions
• Lead website and landing page performance optimization in collaboration with tech teams
• Manage and scale email marketing automation via Klaviyo, Mailchimp, or similar tools
• Drive full-funnel growth with clear ownership of acquisition and retention metrics
• Lead and mentor a team of performance marketers or external media partners
• Forecast budgets, allocate spend, and manage pacing across channels
• Collaborate with creative, web, and content teams for performance-aligned execution
• Report on campaign performance, customer cohorts, and blended CAC/ROAS

Qualifications:

• 8–12 years of experience in digital and performance marketing
• Minimum 5 years of hands-on experience with D2C eCommerce brands
• Advanced expertise in Google Ads, Meta Ads, Performance Max, and Shopping campaigns
• Strong command of GA4, GTM, event tracking, and attribution models
• Proven success managing campaigns focused on profitability and scaling
• Experience with Shopify, WooCommerce, or other major CMS platforms
• Deep understanding of audience strategy, remarketing, and lifecycle funnels
• Experience managing teams or agencies with performance KPIs
• Strong analytical mindset with proficiency in data tools and dashboards

Benefits

• Market-leading pay rates.
• Performance-based incentives.
• 95% of management promoted from within.
• Service recognition awards.
• Dynamic, motivated international team.
• Regular performance recognition awards.
• Fantastic social events.