Performance Marketing Manager

2 - 5 years

2 - 3 Lacs

Posted:4 hours ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

  • Plan and execute performance marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other digital channels.
  • Manage and optimize paid campaigns to achieve KPIs like conversions, ROAS, CPL, and CPA.
  • Conduct keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness.
  • Track, analyze, and report campaign performance using tools like Google Analytics, Meta Business Suite, and other analytics platforms.
  • Collaborate with creative and content teams to develop ad creatives, landing pages, and marketing assets.
  • Continuously test and experiment with ads (A/B testing, creatives, copy, audience segmentation) to improve performance.
  • Monitor campaign budgets, bids, and spending to ensure maximum ROI.
  • Stay updated with industry trends, algorithm changes, and new opportunities in digital advertising.
  • Work with SEO, social media, and email marketing teams to ensure integrated marketing strategies.
  • Provide insights and recommendations to management for scaling campaigns and improving efficiency.

Preferred candidate profile

Job Type : Work From Office

Candidate can directly contact on : +91 95100 70153

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