Performance Marketing Manager

About AppsForBharat

We are committed to building the most trusted destination that serves the devotional needs of millions of devotees in India and abroad, providing them the access they always wanted.

Position Overview

We are looking for a highly driven Performance Marketing Manager who will go beyond managing campaigns to own and scale an entirely new vertical of pujas. This role demands not only expertise in paid marketing but also strong business acumen, strategic thinking, and the ability to collaborate across functions - category, product, content, and creative to drive exponential growth.

This is a high-impact role where you will be responsible for driving revenue, CAC efficiency, ROAS, contribution margins, and vertical-level growth.

Key Responsibilities

Campaign Strategy & Growth

• Own and scale paid campaigns across Meta (FB/IG), Google Ads, and emerging digital channels.
• Develop full-funnel growth strategies to drive awareness, acquisition, and conversion for puja services.
• Build scalable frameworks for campaign execution and expansion into new markets.

Business Ownership

• Take ownership for the new puja vertical with focus on revenue growth, CM1, CM2, and sustainable CACs.
• Drive vertical-level growth strategy,identify high-potential categories, align puja offerings with consumer needs, and unlock new opportunities.
• Conduct deep-dive analyses to link marketing performance with business impact.

Optimisation & Experimentation

• Lead systematic experimentation on creatives, audiences, placements, landing pages, and offers.
• Push for constant improvement in efficiency metrics (CPA, ROAS) while also scaling volume.
• Leverage data insights to identify high-ROI opportunities and sunset underperforming initiatives.

Cross-functional Leadership

• Work closely with category teams to plan campaigns around puja calendars, festivals, and auspicious occasions.
• Collaborate with content & creative teams to build narratives that drive conversion and trust.
• Partner with product & CRM to optimise the user journey, retention flows, and monetization.
• Ensure alignment across all stakeholders to hit growth targets for the vertical.

Requirements

• 3-5 years of experience in performance marketing with proven success in scaling campaigns to high budgets.
• Strong understanding of paid media platforms (Meta, Google, UAC, DV360, etc.) and campaign attribution.
• Experience in owning business outcomes (revenue, margins) beyond campaign metrics.
• Strong analytical mindsetcomfortable with Excel/Sheets and dashboard tools.
• Demonstrated ability to work cross-functionally and influence stakeholders across functions.
• Entrepreneurial attitude: ownership-driven, problem-solving, and outcome-oriented.

Preferred Skills

• Experience in scaling a new vertical/business line from scratch.
• Comfort with P&L thinking and exposure to marketplace or service-oriented businesses.
• Familiarity with tools like AppsFlyer, Google Analytics 4, Looker Studio, Metabase.
• Ability to thrive in a fast-paced, high-growth environment.

Please fill out the job application form - https://forms.gle/CR9ZvQMK5VrKK45E9