Performance Marketing Manager (2+Years)

We are seeking an ambitious and data-driven Performance Marketing Manager with a minimum of 1 year of experience to drive our top-of-funnel efficiency and maximize Return on Investment (ROI) across all paid digital channels. You will be the engine of our acquisition efforts, ensuring every budget allocation delivers measurable, high-quality volume.

Key Responsibilities:

• Budget & Forecasting: Take ownership of the digital advertising budget, including detailed forecasting and daily budget pacing for all CPM-based campaigns.
• Campaign Execution: Primarily manage, launch, and optimize campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Display, etc.)
• Creative & Audience Management: Define, segment, and manage target audiences within ad platforms, and execute continuous A/B testing on ad creatives.
• Reporting & Insights: Establish meticulous tracking systems to monitor campaign and product performance data, generate comprehensive reporting, and create clear, actionable insights for leadership.
• Efficiency Driver: Focus relentlessly on optimizing Cost Per Acquisition (CPA) and driving channel efficiency.

Mandatory Skills & Qualifications (Non-Negotiable):

• Minimum 1 year of dedicated experience in a Performance Marketing, Paid Media, or Digital Marketing role.
• Technical Mastery: Mandatory hands-on, expert experience with both Meta Ads Manager and Google Ads.
• Presentation Proficiency: Mandatory high-level proficiency in presentation design using Canva or Microsoft PowerPoint (PPT).
• 3rd Party Communication: Excellent communication, negotiation, and problem-solving skills are essential for managing relationships with external ad platform representatives (Meta/Google), third-party vendors, and specialized software providers.

Desired Skills (A Significant Plus):

• Creative Aptitude: Experience or proficiency in Copywriting or Graphic Design to accelerate creative testing velocity.
• Data Visualization: Familiarity with data visualization tools such as Looker Studio or Power BI to build integrated ROI dashboards.

Instructions

DM