Performance Marketing Lead - Marketplace | AGEasy By Antara (Max Group)

About Ageasy by Antara

Ageasy is a direct-to-consumer (D2C) brand under Antara, a part of the Max Group, dedicated to enhancing the lives of seniors through thoughtful products and services. Ageasy offers a curated range of products tailored to the evolving needs of the elderly, and is on a mission to become the leading senior care D2C brand in India.

Role Overview

Performance Marketing | Ecommerce Manager

This role requires a blend of analytical thinking, performance marketing expertise, hands-on experience with Amazon Seller Central & Ads Console, and a good understanding of the D2C customer journey.

Key Responsibilities

Amazon Advertising & Performance Marketing

• Plan, execute, and optimize

  Amazon Sponsored Ads

  campaigns (SP, SB, SD) for Ageasy’s product portfolio.
• Manage budgets, bidding strategies, and ACoS targets to ensure profitability and growth.
• Analyze campaign data to derive actionable insights, optimize keywords, placements, and creatives.
• Regularly test and implement new ad types, targeting methods, and strategies to improve visibility and sales.
• Coordinate with design/content team to create compelling ad creatives and A+ content.

Ecommerce Marketplace Management

• Own Ageasy's Amazon storefront, listings, and product detail pages.
• Optimize listings with high-converting titles, bullet points, descriptions, and backend keywords.
• Implement and monitor SEO best practices to improve organic ranking.
• Coordinate with inventory and supply chain teams to ensure product availability and timely dispatches.
• Monitor and improve product ratings, reviews, and customer satisfaction metrics.

Reporting & Analytics

• Generate weekly and monthly performance reports across advertising, sales, and profitability.
• Track KPIs including CTR, CVR, TACoS, ACOS, organic vs. paid sales mix, Buy Box percentage, etc.
• Conduct competitor benchmarking and price analysis.

Cross-Functional Collaboration

• Work closely with marketing, design, customer service, and logistics teams to ensure a seamless customer experience.
• Partner with product and R&D teams to gather feedback from Amazon data and reviews to improve product offerings.

Key Skills & Qualifications

• 3-6 years of experience in ecommerce, specifically managing

  Amazon Ads

  and Seller Central.
• Proven success managing advertising budgets and improving campaign ROAS.
• Strong analytical skills; experience with Excel, Amazon Advertising Console, and third-party tools (e.g., Helium10, DataHawk, etc.)
• Excellent communication and project management skills.
• Understanding of D2C customer lifecycle, preferably in health, wellness, or senior care categories.
• Experience in content optimization and understanding Amazon SEO.

Preferred Experience

• Prior experience working in a

  D2C startup or brand

  .
• Experience with other marketplaces like Flipkart, 1mg, or senior-focused platforms is a plus.
• Understanding of Amazon Prime, FBA/FBM models, and Amazon Vine/Brand Registry.